Winter 2013
Winter 2013
In This Issue
Message from the President - Winter 2013
Message from Your ACHE Regent - Winter 2013
National News - Winter 2013
Membership - Winter 2013
Programs - Winter 2013
ACHE Education Programs - ACHE Education Calendar and Key West Cluster
Sponsorship - Winter 2013
Chapter News - Winter 2013
Lead by Example: Know the Qualities of a Good Leader
Prep to Present to the C-Suite or the Board
Frequently Asked Questions About ACHE Credentialing
Earn ACHE Qualified Education Credit
ACHE of Central Florida Chapter Student Membership Scholarships
Join the ACHE Official Group on LinkedIn
Ensure delivery of Chapter E-newsletter (Disclaimer)
Newsletter Tools
Search Past Issues
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ACHECF Officers

President ACHECF
William P. Perno, FACHE
Assistant Vice President, Clinical Integration
Florida Hospital Healthcare System

Chapter Vice-President
Judy Killebrew, FACHE
Chief Operating Officer
Werbillik, Inc.

Saad Ehtisman, FACHE
Central Florida Health Alliance

Past President
Jan Moysey
Director, Strategic Ventures Group
Florida Hospital

Regent - Eastern Florida
Alex Johnson


Secretary/Treasurer Elect

Amelia Boyd, FACHE
Director Strategic Planning/Business Development, Heath First

Membership Chairperson

Joel Nater
Practice Manager, Orlando Health

Membership Chairperson Elect

Dzuy. K. Vu (Tek)
Patient Experience Senior Analyst, Florida Hospital

Programs Chairperson

Jake Kirchner, DPM, MHSA
Director, Strategy and Business Development
Florida Hospital Kissimmee

Programs Chairperson Elect

Hector M. DeJesus, RN
Patient Safety Officer, Florida Hospital Altamonte

Communications Chairperson

Mari R. Jones
Associate Administrator, St. Cloud Regional Medical Center, HMA

Communications Chairperson Elect

Janell Smith, MSHA, LHRM
Director of Quality and Risk Management, HealthSouth Sea Pines Rehabilitation Hospital

Sponsorship Chairperson


Sponsorship Chair Elect

Sheila Ortiz
Advanced Molecular Imaging and Radiation Therapy, Business Line Manager, Phillips Healthcare

LPC Chairperson

William J. Pfingsten, FACHE
Vice President Ambulatory Services, Central Florida Health Alliance

LPC Chairperson Elect

Christopher Wood
Physician Recruiter, Central Florida Health Alliance

Member At Large

Bernardo Ramirez, MD
Associate Professor, University of Central Florida

Student Representative

John Martin
Assitant Practice Manager, Florida Hospital Centra Care

Administrative Assistant

Kimberly A. Wolff

(321) 591-4197


Programs - Winter 2013


In the midst of great healthcare and technology innovations, social media has become an increasingly hot topic of conversation.  Tumblr, YouTube, StumbleUpon, Reddit, Instagram and Digg Ads are just a few names of sites that represent the dizzying amount of possibilities when considering an outlet for advertising through social media.  Below highlighted are the ‘big three’ to consider when advertising through such an outlet, along with their main characteristics:

  • LinkedIn (259 million users)– The advantages of LinkedIn are that the website caters to business professionals and is simple to use. The layout is clear and utilized by professionals and jobseekers in all career stages.  This outlet can be powerful when used as a secondary advertising source to drive traffic to and promote brand extension.
  • Twitter (500 million users) – Huffington Post reported an increase in use of approximately 13% in 2011 and 15% in 2012, meaning the already popular social media site is gaining rapid momentum.  Posts through Twitter are limited to 140 characters in length, which can feel restrictive at times, but also allows for brief, straightforward messaging, including driving traffic through hyperlinks to blog posts, news articles, and websites.  Effective use of Twitter as an advertising tool can be somewhat labor intensive as users seek frequent updates, but platforms, such as HootSuite, allow users to schedule multiple posts in advance for automatic timed delivery.
  • Facebook (1.19 billion users) – Still considered the ‘holy grail’ of social media advertising outlets, although the gap has closed recently. Data shows a massive outmigration of teens and new social media users due to the fact that many older generation users have come to understand and utilize Facebook over the past several years.  This trend has led the younger generation, or ‘Generation Z,’ to feel as though they have lost their privacy and exclusive access, while seeking other outlets to share information.  However, the fact remains that an older generation of users translates to users with more access to disposable income, and Facebook’s ability for targeted demographic advertising makes it a powerful tool for advertising and brand management. 


For further discussion of these platforms and more, please join our ACHE of Central Florida chapter at our first event in 2014 – “Social Media and Mobile Health: The Good, The Bad and The Ugly”.  More details will be posted on our website in the near future.

Respectfully Submitted,

Jake Kirchner, DPM, MHSA
Board Member, Programs Chairperson
ACHE of Central Florida


Your ACHE of Central Florida Chapter works hard to offer world-class content at our events. Check out our list of upcoming events. For any additional questions, please do not hesitate to ask Jake Kirchner, Programs Chairperson at or any of our board members.


for event registration updates.

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Proposed "Hold the Date" dates for ACHE of CF Events - 2014

Click HERE for more information

Social Media and Mobile Health: The Good the Bad and the Ugly

February 20th, 2014 Thursday 5:45 pm – 8:15 pm
Tentative Location: Health Central – Gleason Room, Garden Level

Networking Event: CEO Rounds

March 20th, 2014 Thursday 11:30 am – 1:00 pm
Tentative Location: Health First Viera Hospital

Financial Implications: The Push From Inpatient to Outpatient Care


Medical Tourism: The Globalization of Healthcare

April 18th, 2014 Friday 6:30 pm – 7:30 pm
Tentative Location: Lakeridge Winery & Vineyards

 Diversity and Inclusion

May 22nd, 2014 Thursday 5:45 pm – 8:15 pm
Tentative Location: Florida Hospital Celebration

Networking Event: CEO Rounds

August 14th, 2014 Thursday 11:30 am – 1:00 pm
Tentative Location: Florida Hospital Orlando – Florida Division Executive Offices

Career Positioning: Strategically Mapping Your Early Career Development

September 4th, 2014 Thursday 5:45 pm – 8:15 pm
Location: University of Central Florida – Alumni Center

Tentative - The Path to EHR Implementation: Strategies for Success

October 16th, 2014 Thursday 5:45 pm – 8:15 pm
Tentative Location: Orlando Magic

State and Federal Health Reform: The Past, Present and Future

November 13th, 2014 Thursday 5:45 pm – 8:15 pm
Tentative Location: Florida Hospital Orlando – Ginsburg Tower

Please periodically check the ACHE of CF Website for registration information.

THANK YOU to the following Sponsors of the
ACHE of Central Florida Chapter for 2013!








Venue Sponsors

Orlando Health Heart Institute

Orlando Health - Heart Institute

Florida Hospital

Nemours Children's Hospital

Health Central

Health First

ACHE of Central Florida Chapter appreciates your support of our mission to provide educational, scholarship, and networking opportunities to the healthcare leaders of Central Florida.