Winter 2013
Winter 2013
In This Issue
Message from the President - Winter 2013
Message from Your ACHE Regent - Winter 2013
National News - Winter 2013
Membership - Winter 2013
Programs - Winter 2013
ACHE Education Programs - ACHE Education Calendar and Key West Cluster
Sponsorship - Winter 2013
Chapter News - Winter 2013
Lead by Example: Know the Qualities of a Good Leader
Prep to Present to the C-Suite or the Board
Frequently Asked Questions About ACHE Credentialing
Earn ACHE Qualified Education Credit
ACHE of Central Florida Chapter Student Membership Scholarships
Join the ACHE Official Group on LinkedIn
Ensure delivery of Chapter E-newsletter (Disclaimer)
Newsletter Tools
Search Past Issues
Print-Friendly Article
Print-Friendly Issue
Forward to a Friend
ACHECF Officers

President ACHECF
William P. Perno, FACHE
Assistant Vice President, Clinical Integration
Florida Hospital Healthcare System
Email: Bill.Perno@flhosp.org


Chapter Vice-President
Judy Killebrew, FACHE
Chief Operating Officer
Werbillik, Inc.
Email: Judy.Killebrew@gmail.com


Secretary/Treasurer
Saad Ehtisman, FACHE
SVP/COO
Central Florida Health Alliance
Email: sehtisham@cfhalliance.org


Past President
Jan Moysey
Director, Strategic Ventures Group
Florida Hospital
Email: jan.moysey@flhosp.org


Regent - Eastern Florida
Alex Johnson
Email: alex.johnson@askccg.com


Directors

Secretary/Treasurer Elect

Amelia Boyd, FACHE
Director Strategic Planning/Business Development, Heath First
Email: Amelia.Boyd@health-first.org

Membership Chairperson

Joel Nater
Practice Manager, Orlando Health
Email: joelnater@yahoo.com

Membership Chairperson Elect

Dzuy. K. Vu (Tek)
Patient Experience Senior Analyst, Florida Hospital
Email: tek.vu@flhosp.org

Programs Chairperson

Jake Kirchner, DPM, MHSA
Director, Strategy and Business Development
Florida Hospital Kissimmee
Email: Jacob.Kirchner@flhosp.org

Programs Chairperson Elect

Hector M. DeJesus, RN
Patient Safety Officer, Florida Hospital Altamonte
Email: hector.dejesus@flhosp.org

Communications Chairperson

Mari R. Jones
Associate Administrator, St. Cloud Regional Medical Center, HMA
Email: mari.jones@gmail.com

Communications Chairperson Elect

Janell Smith, MSHA, LHRM
Director of Quality and Risk Management, HealthSouth Sea Pines Rehabilitation Hospital
Email: fanangle3@hotmail.com

Sponsorship Chairperson

Vacant

Sponsorship Chair Elect

Sheila Ortiz
Advanced Molecular Imaging and Radiation Therapy, Business Line Manager, Phillips Healthcare
Email: sheilaortiz@outlook.com

LPC Chairperson

William J. Pfingsten, FACHE
Vice President Ambulatory Services, Central Florida Health Alliance
Email: bpfingsten@cfhalliance.org

LPC Chairperson Elect

Christopher Wood
Physician Recruiter, Central Florida Health Alliance
Email: cwood@cfhalliance.org

Member At Large

Bernardo Ramirez, MD
Associate Professor, University of Central Florida
Email: bernardo.ramirez@knights.ucf.edu


Student Representative

John Martin
Assitant Practice Manager, Florida Hospital Centra Care
Email: John.martin@knights.ucf.edu


Administrative Assistant

Kimberly A. Wolff

(321) 591-4197
Email: kimberlywolff@outlook.com

 

Programs - Winter 2013

Colleagues,

In the midst of great healthcare and technology innovations, social media has become an increasingly hot topic of conversation.  Tumblr, YouTube, StumbleUpon, Reddit, Instagram and Digg Ads are just a few names of sites that represent the dizzying amount of possibilities when considering an outlet for advertising through social media.  Below highlighted are the ‘big three’ to consider when advertising through such an outlet, along with their main characteristics:

  • LinkedIn (259 million users)– The advantages of LinkedIn are that the website caters to business professionals and is simple to use. The layout is clear and utilized by professionals and jobseekers in all career stages.  This outlet can be powerful when used as a secondary advertising source to drive traffic to and promote brand extension.
  • Twitter (500 million users) – Huffington Post reported an increase in use of approximately 13% in 2011 and 15% in 2012, meaning the already popular social media site is gaining rapid momentum.  Posts through Twitter are limited to 140 characters in length, which can feel restrictive at times, but also allows for brief, straightforward messaging, including driving traffic through hyperlinks to blog posts, news articles, and websites.  Effective use of Twitter as an advertising tool can be somewhat labor intensive as users seek frequent updates, but platforms, such as HootSuite, allow users to schedule multiple posts in advance for automatic timed delivery.
  • Facebook (1.19 billion users) – Still considered the ‘holy grail’ of social media advertising outlets, although the gap has closed recently. Data shows a massive outmigration of teens and new social media users due to the fact that many older generation users have come to understand and utilize Facebook over the past several years.  This trend has led the younger generation, or ‘Generation Z,’ to feel as though they have lost their privacy and exclusive access, while seeking other outlets to share information.  However, the fact remains that an older generation of users translates to users with more access to disposable income, and Facebook’s ability for targeted demographic advertising makes it a powerful tool for advertising and brand management. 

 

For further discussion of these platforms and more, please join our ACHE of Central Florida chapter at our first event in 2014 – “Social Media and Mobile Health: The Good, The Bad and The Ugly”.  More details will be posted on our website in the near future.

Respectfully Submitted,

Jake Kirchner, DPM, MHSA
Board Member, Programs Chairperson
ACHE of Central Florida
 

 


Your ACHE of Central Florida Chapter works hard to offer world-class content at our events. Check out our list of upcoming events. For any additional questions, please do not hesitate to ask Jake Kirchner, Programs Chairperson at jkirchner33@gmail.com or any of our board members.

 Check http://centralfl.ache.org/

for event registration updates.


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Proposed "Hold the Date" dates for ACHE of CF Events - 2014

Click HERE for more information


Social Media and Mobile Health: The Good the Bad and the Ugly

February 20th, 2014 Thursday 5:45 pm – 8:15 pm
Tentative Location: Health Central – Gleason Room, Garden Level


Networking Event: CEO Rounds

March 20th, 2014 Thursday 11:30 am – 1:00 pm
Tentative Location: Health First Viera Hospital


Financial Implications: The Push From Inpatient to Outpatient Care

Or

Medical Tourism: The Globalization of Healthcare

April 18th, 2014 Friday 6:30 pm – 7:30 pm
Tentative Location: Lakeridge Winery & Vineyards


 Diversity and Inclusion

May 22nd, 2014 Thursday 5:45 pm – 8:15 pm
Tentative Location: Florida Hospital Celebration


Networking Event: CEO Rounds

August 14th, 2014 Thursday 11:30 am – 1:00 pm
Tentative Location: Florida Hospital Orlando – Florida Division Executive Offices


Career Positioning: Strategically Mapping Your Early Career Development

September 4th, 2014 Thursday 5:45 pm – 8:15 pm
Location: University of Central Florida – Alumni Center


Tentative - The Path to EHR Implementation: Strategies for Success

October 16th, 2014 Thursday 5:45 pm – 8:15 pm
Tentative Location: Orlando Magic


State and Federal Health Reform: The Past, Present and Future


November 13th, 2014 Thursday 5:45 pm – 8:15 pm
Tentative Location: Florida Hospital Orlando – Ginsburg Tower


Please periodically check the ACHE of CF Website for registration information.

http://centralfl.ache.org/


THANK YOU to the following Sponsors of the
ACHE of Central Florida Chapter for 2013!

GOLD SPONSOR

Brassfield&Gorrie.png

 

 

SILVER SPONSOR

 

 

Venue Sponsors

Orlando Health Heart Institute

Orlando Health - Heart Institute

Florida Hospital

Nemours Children's Hospital

Health Central

Health First


ACHE of Central Florida Chapter appreciates your support of our mission to provide educational, scholarship, and networking opportunities to the healthcare leaders of Central Florida.