American College of Healthcare Executives
Winter 2011
In This Issue

Message from the IHEF President
IHEF and HFMA Announce Leadership Education Course
National News - Winter 2012
Attending a Conference? Keep These Etiquette Tips in Mind
Your Future Employee in 2030: Are You Ready?
Ensure delivery of Chapter E-newsletter (Disclaimer)

Chapter Officers

Stephen R. Stoddard, FACHE
Executive Director
Southwest Idaho Community Health Network
P.O. Box 607
Boise, Idaho
(208) 381-1571

Dave McFayden, FACHE
Vice-President of Operations
West Valley Medical Center
1717 Arllington Ave.
Caldwell, Idaho 83605
(208) 455-3720

Idaho Regent
Wade Johnson, FACHE
Weiser Memorial Hospital
645 E. Fifth Street
Weiser, Idaho
(208) 549-4450

Tom Murphy
Weiser Memorial Hospital
645 E. Fifth Street
Weiser, Idaho
(208) 549-4450

Jon Smith
Executive Director
The Hospital Cooperative
850 East Young Street
Pocatello, Idaho 83201
(208) 239-2162  

Board Member

Roy U. Tweedle, FACHE
Idaho Sports Medicine Institute
1188 University Drive
Boise, Idaho
(208) 395-8264  

North Idaho Local Program Council Chair 

Southwest Idaho Local Program Council Chair 
Bev Holland
St. Luke's Children's Hospital

Southeast Idaho Local Program Council Chair 
Jon Smith
Executive Director
The Hospital Cooperative

Your Future Employee in 2030: Are You Ready?

Generation C is the newest generation to soon enter the workplace. First dubbed Generation C by Booz & Co., its members are born after 1997 and called Generation C for their focus on connectivity, communication and collaboration. They have grown up under the influence of Facebook, phone apps and iEverything. Technology is so seamlessly woven into their lives that the lines between work, school and life are all blurred. Interestingly, some pundits have referred to members of Generation C as the new “silent generation,” as digital communication has all but replaced in-person interactions.

Generation C is growing up in a primarily digital world that easily moves between computers, media tablets and smartphones. In fact, according to the Pew Internet American Life Project, 60 percent of 18- to 29-year-olds download apps to their smart phone, and 40 percent of those use six or more apps each week.

By 2020, Generation C will make up 40 percent of the population in the United States, Europe and BRIC countries (Brazil, Russia, India and China), and they will constitute the largest group of consumers worldwide. Generation C will transform how we live, work and consume—driven by the way they live in a web of hundreds of contacts maintained daily through a variety of channels.

Furthermore, we are all shaped and changed by our experience with new technologies, which are literally changing our brains. Oxford neuroscientist Susan Greenfield says that the brain is:

substantially shaped by what we do to it and by the experience of daily life. . . . At a microcellular level, the infinitely complex network of nerve cells that make up the constituent parts of the brain actually change in response to certain experiences and stimuli. The brain, in other words, is malleable—not just in early childhood but right up to early adulthood and, in certain instances, beyond. The surrounding environment has a huge impact both on the way our brains develop and how that brain is transformed into a unique human mind.

For some, this can be a clunky process. We are slow to realize how widely we can adapt and use technology for supporting our lives and work. Babies, though, are surrounded by technology from before Day One. The ways they play and learn and speak and interact are shaped and changed by that technology.

Ask yourself: If millennials and Generation C think differently, how will your organization design and engage learning and communication in profoundly new ways for when Generation C joins the workforce in 2030? What will your company have to do today to prepare for members of Generation C around:

  • Talent sourcing: Will recruiting always start online in social networks, such as Facebook, and on a company’s social game site?
  • Talent development: Will training and career development be personalized to each individual and be available on mobile apps and smartphones with virtual facilitators, such as Siri, guiding us through the latest knowledge we need to be successful in our jobs?
  • Talent skill development: Will personal communication skills be even more important to be developed in new hires as members of Generation C spend more than 20 hours a week online?
  • Talent feedback: Will annual performance reviews go the way of calculators and desktops? Will feedback and mentoring constantly be delivered on demand via a smart phone?

—Adapted from “Your Future Employee in 2030: Are You Ready?” by Jeanne Meister and Steve Dahlberg,

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