Register for ACHE Credits - May 2-3, 2019 |
“KAHCE/ACHE Spring Education”
May 2-3, 2019
Ramada Inn
420 SE 6th Ave
Topeka, KS 66607
(785) 380-8042
Thursday, May 2, 2019
9:00 am Registration
9:30 am "Sustaining a Financially Vibrant Healthcare Organization" Speaker and
Today’s healthcare executives face many challenges such as workforce
shortages, updating technology, making facility infrastructure
improvements and providing safe high-quality patient care. Each of these
initiatives make financial challenges extraordinarily complex. In addition,
healthcare leaders face ever-increasing regulatory demands and
diminishing financial rewards. What organizational strategies are available
to healthcare executives to affect their organization’s bottom line? How
can leaders use meaningful metrics to examine such areas as product lines
and supply chain costs and revenues? What are the critical links that exist
between financial and non-financial managers (or clinical and non-clinical
managers) that can impact the financial health of departments and the
organization as a whole?
12:15 pm Networking Lunch
1:00 pm "Improving the Health Status of Your Community" Panel (1.5 F2F credits pending)
Healthcare organizations exist to serve the communities in which they
reside. Though community health has always been a focus for these
organizations, new regulations require them to take an active role. The
health of a community or geographic population has a critical impact on a
healthcare organization’s planning, operations, financial sustainability,
outcomes and success.
Due to the implementation of the key components of the healthcare
reform by legislation, it will be even more important that provider
organizations are both aware of and responsive to the health status and
disease states that are most prevalent in their communities. Not only is a
population-based focus the right thing to do, but it may prove to be the
financially astute course of action.
4:15 pm Community Service and Networking Reception hosted by Networking Sponsor
Friday, May 3, 2019
8:00 am Registration
8:30 am "Leading a Successful Multi-generational Organization" Panel (1.5 F2F credits pending)
In today’s complex healthcare environment, a multi-generational workforce
presents unfamiliar terrain for healthcare leaders. As a result, conflicts may
develop in healthcare organizations due to the generational differences in
core values and work-related issues. Other factors include economic and
political differences, size of each generation’s population, and the
transition of younger generations to leadership roles and social influences
of the generational periods. This combination of factors results in further
conflict among healthcare employees. Healthcare executives must take
proactive steps to create cohesion across generational segments.
10:15 am "Strategic Marketing: Winning the Battle for Markets and Share" Panel
(1.5 F2F credits pending)
In today's competitive healthcare marketplace, a strategy for offering your
products and services in a way that will outdistance your competitors is
critical. However, in concert with defining the marketing strategy, you
must also have a well defined methodology for implementation that
contains a relevant and consistent message. Further, it is of little value to
have a strategy and a message without the resources or the expertise to
implement them.
In the process of creating a marketing strategy, you must consider many
factors including, but not limited to, the Four P’s of Marketing: Product,
Place, Price and Promotion. A well-conceived marketing plan that is in
concert with your strategic plan and the time and resources to put it in
motion are the necessary elements to increase market share and support
financial success. Of those many factors, some are more important than
others. Because each strategy must address some unique considerations, it
is not reasonable to identify 'every' important factor at a generic level.
However, many are common to all marketing strategies.
11:45 am Adjournment
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