In This Issue
Robert E. Byrd, FACHE
Alamance Regional Medical Center
Christine L. Sternjacob
Novant Health – Triad Region
Paul A. Jeffrey
Wesley Long Community Hospital – Moses Cone Health System
Pamela M. Sinclair, FACHE
High Point Regional Health System
Samuel B. Seifert
Wake Forest University Baptist Medical Center
Dynamic Frames, Compelling Words|
Adapted from Communication Briefings, April 2008
When it comes to writing, starting is often the hardest part. Here are suggestions you can use, “formulas” to provide the framework for an interesting piece that draws readers in.
Case study. Raise a provocative question and then draw upon a few real-life examples to answer it. Example: “Does Punctuation Really Matter?”
- How to. Showcase your expertise—or someone else’s—and lead readers step by step toward an objective. Example: How to Write a Great Article.” If you can, offer resources that readers can use to find more information.
- The list. Use this formula, and your piece will practically write itself. Example: “13 Things You Need to Know About Writing.” Write a short introduction and then launch into a list, using just a few sentences for each item on the list. Tip: Number your list, and include the total number in the headline.
- Straw man proposal. Use your title and the introduction to state a premise—and then knock that premise down as you reveal, point by point, why it is flawed or incorrect. Example: “Are Writing Skills Becoming Obsolete?”
Adapted from Communication Briefings, April 2008, (800) 791-8699; www.briefings.com
Tuesday, February 17, 2009
5:30 pm - Wesley Long Community Hospital - see article