AICP Spotted
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July 18, 2011
Vol. 1, Issue 2
In This Issue
Survey Says: Expenditures Are Up
On The Road Again: The AICP Show & Next Awards In Los Angeles
The World is STILLforJAPAN
Higher Learning
The Business Of Production
Costs Below The Line: Is It Ever OK?
Laboring
Safety Matters: Have A Plan In Place
AMP's Playlist
Did You Hear Something?
Happenings
The AICP Show & Next Awards In L.A. - July 27
The AICP Production Seminar August 8-10 
The AICP Show in San Francisco - September 20th
Advertising Week - October 3-7
The AICP Show in Minneapolis - October 10th
The AICP Show in Atlanta - October 12th
The AICP Show in Dallas - October 19th
AICP Conference - October 26-27
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Survey Says: Expenditures Are Up
The AICP Member Survey annually measures industry trends and activity, and was conducted this year by Resolve Market Research. Among the highlights recently issued (which can be viewed in graphic format by clicking here):

Expenditures rose 5% in 2010. Rebounding from the economic downturn in 2008-2009, expenditures rose close to pre-2008 numbers this past year. Specifically, live action production expenditures saw an average increase of 5% per company, and companies that are engaged in digital production saw an increase of 47% on average from 2009-2010. Domestic expenditures also increased by 4%. Regionally, the industry invested an average of 50% of all live action expenditures in California, with New York at 15% and all other domestic regions at 26% for 2010.

 Read More
On The Road Again: The AICP Show & Next Awards In Los Angeles
The AICP Show is coming to Los Angeles at the Los Angeles County Museum of Art (LACMA) on July 27th as part of the world tour of the 2010 AICP Show, entitled The Art & Technique of the American Commercial. Doors open at 6:30 PM, with the screening 7:00PM, followed by a reception.

In select cities – including Los Angeles – the Next Awards will be presented prior to the Show screening.  The Next Awards honor marketing in the motion image across six categories: Integrated Campaign, Viral/Web Film, Website/Microsite, Product Integration, Experiential, and Apps.
Read More
The World is STILLforJAPAN

“Where there is still life, there is still hope.” ~Japanese proverb
BeStillForJapan


On July 11th (the four-month anniversary of the devastatingJapanese earthquake and tsunami), a talented group of students from the VCU Brandcenter launched a global multi-media, public relations and social media initiative dedicated to let the people of Japan know that the world has not forgotten their distress and suffering. Read More

Higher Learning

The AICP Commercial Production Seminar Is In Los Angeles In August.Read More

The Business Of Production
Costs Below The Line: Is It Ever OK?
By Denise Gilmartin, VP, Business Affairs and Non-Traditional Media Issues

The proliferation of client guidelines makes each job that much harder to bid.  Every client has different requirements, many of which are arbitrary ways to reduce your production fee.  A common thread seen amongst these guidelines is for you to bid fringes (payroll taxes, pension health and welfare contributions, etc.) below the line, with little to no mark-up.  The agency or cost consultant will tell you that everyone you are bidding against has agreed to this, and if you don’t agree, your bid will not be considered.Read More

Laboring
Safety Matters: Have A Plan In Place

In many states, including California, the obligations of OSHA have been enhanced by local state regulations concerning workplace safety. AICP has issued bulletins about this in the past, but it’s always helpful to review procedures and look for updates.

The safety regulations in California are among the most stringent found in any state. Not having a safety plan in place could lead to heavy fines from OSHA. If your company is producing a commercial in California, you will need to familiarize yourself with California’s regulations and take appropriate steps to implement them.Read More

AMP's Playlist
Did You Hear Something?
By Lyle Greenfield
This column is mainly about music, brought to you, as it is, by the Association of Music Producers (AMP). It will be a regular feature in Spotted and we think it will open your eyes to the importance of your ears in hearing how your picture can be seen.  What?    What we mean is that every human primate has eyes on the side of its head, and they are called ears. Read More
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