AICP Spotted
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August 10, 2011, Vol. 1, Issue 3
In This Issue
2011 AICP Show & Next Awards Soar in the City of Angels
Community Affairs
AICP To Stage Send Off For Fireflies West in San Francisco
At Your Service: DHS Letters
The Business of Production
Is it Cost-Plus or Cost-Minus?
Laboring
Going The Distance
The AMP Playlist
The Power of Music
As I C Production
When is the right time to start the party? Click here for Matt Miller's latest blog entry.  
Happenings
Madison Avenue Open Golf Outing - September 12th
The AICP Show & Next Awards in San Francisco - September 20th
The AICP Show & Next Awards in Minneapolis - October 10th
The AICP Conference - October 26 &27th
Poll
Media companies are reporting strong earnings from their TV networks, most of it from growing ad spending. Are you seeing this trickle down?

Click here to take the poll.

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2011 AICP Show & Next Awards Soar in the City of Angels

The AICP Show & Next Awards made their first stop of the 2011 tour season with a screening at the Los Angeles County Museum of Art (LACMA) on  Wednesday July 27th.  This was the first time the Next Awards, which premiere the morning of the Show’s debut at The Museum of Modern Art, were presented on the Tour. 

View photos from the Show and the red carpet arrivals.  Read More

Community Affairs
AICP To Stage Send Off For Fireflies West in San Francisco

The Fireflies Cycling Team is a global Advertising Industry movement – over the past 10 years, the Fireflies, along with their supporters, have raised over $1.5 million in the fight against cancer.  This year’s Fireflies West ride takes flight on September 23rd, with a special send-off (including a special Fireflies-themed cocktail designed by Double Cross, the official vodka of AICP events) at this year’s AICP Show & Next Awards in San Francisco, to be held on September 20th at the Autodesk Gallery.   

 Read More

At Your Service: DHS Letters
By David Stewart, Manager, Membership Information and Systems

The AICP offers its members many services, which help to facilitate successful productions.  One of the services offered is the writing of advisory opinion “no objection” letters to the Department of Homeland Security (DHS -  formerly the INS) when members want to bring non-American directors or producers to the United States to work. 

AICP is the recognized peer group for commercial producers, and writes over 60 of these letters every year for our members who are trying to obtain visas for the talent from outside the U.S. they wish to employ. Read More

The Business of Production
Is it Cost-Plus or Cost-Minus?
By Denise Gilmartin, VP, Business Affairs and Non-Traditional Media Issues
In the last issue of "Spotted," this column focused on fringes below the line (Click here for the article).  Another client guideline affecting production companies is to bid items as cost-plus. 
 
The basis of “cost-plus” as a compensation system is the “shared risk” between production company and agency/client on certain line items, areas of the bid, or even the entire budget, that are “unknown” and difficult to estimate. 
 
The benefit to an agency/client is that it is not overcharged due to caution on the part of the production company, and the production company may benefit in that it is not exposed to unexpected hits to the budget, as it would be in a firm bid situation.
 
Read More
Laboring
Going The Distance
By Jane Nuñez, VP, Labor Relations

The 2010 Commercial Production Agreement with the AICP and IATSE is now available in booklet form. It is also on the aicp.com site in the members only area. (Please note: you will be asked to enter your member identification number to access the document).

One of the primary issues I receive questions about from members on the IA contract is about shooting on distant locations.  Since March of 2005, companies have been required to notify the International office of the IA for all jobs shot outside Los Angeles County and the New York Zone.

 Read More

The AMP Playlist
The Power of Music
By Steve Keller
Nobody doubts the power of music to engage listeners and forge emotional associations. 
 
In fact, a survey conducted in 2008 by Heartbeats International revealed that, of the 70 managers of global brands participating, 97% thought that music could strengthen their brand. When asked if music were an important tool for building a consistent and unique brand, 68% of the respondents answered in the affirmative.
Read More
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AICP - Association of Independent Commercial Producers