AICP Spotted
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January 24, 2012
In This Issue
COMMUNITY AFFAIRS
AICP SHOW CHAIR ANNOUNCED
VCU BRANDCENTER DOES IT AGAIN
HIGHER LEARNING
WELCOME NEW MEMBERS
INDUSTRY TRENDS
ALL EYES ON ADVERTISING AT THE SUPER BOWL
MEMBER SERVICES
KEEP UP TO DATE
THE BUSINESS OF PRODUCTION
MORE THAN JUST A HANDSHAKE
AMP PLAYLIST
BEYOND CONTENT: NEW MEDIUMS DRIVE THE MESSAGE
Happenings
AICP Show & Next Awards - Call For Entries Now Open!

February 6th-8th, 2012 - AICP Commercial Production Training Seminar in New York

February 28th, 2012 - Town Hall For Heads Of Production in Los Angeles


 

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COMMUNITY AFFAIRS
AICP SHOW CHAIR ANNOUNCED

The AICP Show Board of Governors is pleased to announce Jackie Kelman Bisbee, Founding Partner/Co-Owner of Park Pictures, as the 2012 AICP Show Chairperson. “I’m thrilled to be chairing the AICP Show,” said Kelman Bisbee.  “It remains the most important award show in the U.S., and it’s a huge honor to oversee the Show and the committee which ensures such top-notch entries.” Read More

VCU BRANDCENTER DOES IT AGAIN

To support the Call for Entries for the 2012 AICP Show and Next Awards, a team of students at the VCU Brandcenter have crafted a campaign for the 8th consecutive year. “The Creative Process,” which emphasizes that the process of making art hasn’t changed – just the tools have. The tagline for the campaign reads: “All Art Is Advertising. Is Your Advertising Art?”Read More

HIGHER LEARNING
The AICP Commercial Production Training Seminar will be held in New York February 6th, 7th and 8th.  The Seminar is a series of in-depth classes offering a detailed examination of the production process, and the role of the production staff. This course is taught by well-known commercial production professionals, and includes a workbook with a full range of forms necessary to any production.Read More
WELCOME NEW MEMBERS

Every month, Spotted will announce the newest arrivals to its member, associate member, and AMP bases.  We are excited to be working with these companies and hope that we can help take their businesses to the next level.Read More

INDUSTRY TRENDS
ALL EYES ON ADVERTISING AT THE SUPER BOWL

The New York Giants and the New England Patriots are in the spotlight during America’s favorite unofficial national holiday, but the real winners at the Super Bowl are those who make the big plays during TV timeouts. The commercials shown during the Big Game have become almost as popular as the game itself.Read More

MEMBER SERVICES
KEEP UP TO DATE
Because all information regarding AICP member companies listed on the website can now be updated by at any time, AICP members no longer receive an annual request to update their information for the membership directory-- This is a reminder to check your listing and make sure your information is up to date.Read More
THE BUSINESS OF PRODUCTION
MORE THAN JUST A HANDSHAKE
As is very often the case, (in fact according to the latest AICP Survey, 12% of the time), your production company may be shooting in a foreign location. Instead of going through the painstaking and expensive process of bringing your own materials and crew, you have hired a local production service company. You have a contract with the agency that lays out the terms and conditions for the job, but what about an agreement with the foreign production service company?Read More
AMP PLAYLIST
BEYOND CONTENT: NEW MEDIUMS DRIVE THE MESSAGE
Steve Keller

Once upon a time, we “heard” a brand primarily though commercials that were broadcast via television and radio. It might have been a spoken phrase with a memorable rhyme that became a positioning line easily remembered. Or a jingle that stuck in your head and kept you humming a brand name through the day. Advertisers hoped that if they were catchy enough, these moments of audio branding would become messages spread by word of mouth, engaging an audience enough to join in a vocal chorus that moved beyond the confines of TV and radio. That was then. This is now.Read More

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AICP - Association of Independent Commercial Producers