AICP, on the recommendation of the AICP/West Board of Directors, has moved to
officially support two candidates in the race for Mayor of Los Angeles:
L.A. City Controller Wendy Greuel and L.A. City Councilmember Eric Garcetti.
Angeles County is the number one location for on-location commercial filming in
the United States. The area represents 46 percent of all shoot days produced by
AICP member companies; contributing over $1.2 billion in direct production
expenditures to the state of California in 2011 alone. “The next Mayor
will play a key role in maintaining the City of Los Angeles as a film-friendly
location for commercial producers,” said Miller. “The new administration must
continue encouraging job creation, streamlining the film permit process with
city departments, as well as incentivizing more production in the
Greuel and Garcetti have a tested and true track record of being strong
supporters of the commercial production industry in Los Angeles. In 2004 both
spearheaded the initial efforts to reduce the tax liability on film
productions, establishing a restructured Entertainment Production Cap for
production companies doing business in Los Angeles. This resulted in
significant savings to over 500 companies - many of them smaller, privately
held companies focused in commercials.
and Garcetti’s leadership in mutual issues of interest to the commercial
production industry has been unparalleled for well over the past decade,” noted
Miller, “which is why our West Board voted that AICP should support both
candidates in this important race. We believe that either would fulfill the
promise of keeping Los Angeles the production capital of the commercial
industry. We are fortunate to have such options and proud to support both
of these candidates.”
CONTROLLER WENDY GREUEL
has supported the production industry throughout her career, especially since
being elected to the City Council in 2002,” related Miller. “She has
fought against the motivations for so-called ‘runaway production’ and helped
the commercial industry regain its competitive edge in Los Angeles."
in her career, Greuel was instrumental in creating FilmLA (the non-profit
agency that coordinates and processes permits for on-location production in the
Los Angeles region), recognizing that timely turnaround of film permit
approvals are key to a successful commercial production industry, and
understands how costly delays to filming can be -- especially in the
Mayor, I see my role as the number one supporter of filming in Los Angeles,”
said Greuel, who has voiced her support for a state tax credit for
commercials. “We need to make Los Angeles more business friendly.
It is important that we maintain a robust infrastructure, not only for the
commercial producers, but also the companies that support them.”
L.A. CITY COUNCILMEMBERERIC GARCETTI
the last decade as a City Council Member, Garcetti has displayed a strong
understanding of commercial production, and has been an advocate of policies
beneficial to our membership,” said Miller.
Chair of the Los Angeles City Council’s Jobs and Business Development
Committee, Garcetti introduced a resolution in 2012 supporting the California
State film production tax credit and further requested that initiatives and
resources be expanded not just in the areas of TV and Feature Films but that
the State's initiatives include commercials. As Council President in
2009, he helped establish a Citywide Film Tax Force that convenes department
heads to troubleshoot and cut through bureaucracy, and authored legislation
that asks the task force to engage with County and Metro departments. He has
additionally worked on several initiatives to streamline the producers work on
location - which accounts for greater than 75% of all commercial shoot days.
am proud to have earned support from the Association of Independent Commercial
Producers,” said Garcetti. “Commercials are an important engine of job
creation, and as mayor, I will keep leading the fight to keep commercial
production here to grow our economy. "