AICP Spotted
Give Us Thirty Seconds, We'll Give You The Industry
February 27, 2013
In This Issue
COMMUNITY AFFAIRS
CALL FOR ENTRIES - DEADLINE FAST APPROACHING
TED'S ADS WORTH SPREADING WINNERS
ERIC GARCETTI FOR MAYOR FUNDRAISER - TONIGHT!
MEMBER SERVICES
2013 MEMBER SURVEY - BE ON THE LOOKOUT
AMP PLAYLIST
AMP AWARDS FOR MUSIC AND SOUND - MAY 7TH
SPOTTED SPONSOR
HAPPENINGS
March 1st -AICP Show & Next Awards Entry Deadline

March 5th -AICP West Board Meeting

March 9th-11th - AICP Digital at SXSW
AICP APP

 

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COMMUNITY AFFAIRS
CALL FOR ENTRIES - DEADLINE FAST APPROACHING

What’s Next For EureeCorp?

The AICP Next Awards, now entering its seventh year, recognize outstanding work and the creative forces behind it, but are much more than an Awards competition – it is a platform for thought leadership and analysis by those pushing boundaries and raising the bar higher on marketing content outside the traditional context. Like work honored in the AICP Show, all Next winners are made a part of the Department of Film at MoMA.

The talented students at the VCU crafted a campaign comprising a series of infomercial-style short films (available below and at http://www.aicpnext.com) for EureeCorp, which purports to sell innovation to interested users. The films play on the stereotype that products sold via infomercial may not work to the extent that they are billed – and even have a supporting toll-free number - to illustrate that innovation has no formula.  The newest film focuses on the Centaurus 3000, a super-computer designed to think of brilliant ideas for you.  The film ends with the AICP Next Awards tagline: Recognizing Art in its Most Modern Form.  The first film, “Thinkspray,” launched on Valentine’s Day, with “Centaurus” and “Idea Orb” launching today.

Entry Deadline

The entry deadline for the Next Awards – and the AICP Show – is Friday, March 1st. Click here for details and to enter your work.

 

 
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