AICP Spotted
Give Us Thirty Seconds, We'll Give You The Industry
June 25th, 2014
In This Issue
COMMUNITY AFFAIRS
AFTER AICP LETTER, MARS INC. ASSURES INDUSTRY THAT PAYMENT TERMS WILL FOLLOW INDUSTRY STANDARD
2014 AICP SHOW COMES WITH A SURPRISE
NEXT AWARDS DAZZLE AND INFORM
DIRECTORS LECTURE SERIES: THE MUSICAL
BASE CAMP DEBUTS AS NEWEST STAR OF AICP WEEK
AICP AWARDS TOUR KICKS OFF WITH STOPS IN DETROIT & L.A.
AICP HOSTS 9TH WORLD PRODUCERS SUMMIT AT CANNES
AICP MEMBER COMPANIES SHINE AT CANNES
THE 2014 MADISON AVE. OPEN - REGISTER YOUR FOURSOME TODAY
CALIFORNIA LOCATIONS CONFERENCE/COLA NOMINEES BEING ACCEPTED
SPONSORED CONTENT
INTRODUCING WRAPGAP FROM PROSIGHT
LABORING
REMINDER: MINIMUM WAGE INCREASE IN CALIFORNIA
ANNUAL HEAT ADVISORY
IATSE CONTRACT BOOKLETS NOW AVAILABLE
MEMBER SERVICES
WELCOME NEW MEMBERS
SPOTTED SPONSOR

HAPPENINGS
July 10th, 2014 - AICP Show in Detroit - 6:30pm

July 21st, 2014 - The 2014 Madison Ave. Open

July 23rd, 2014 - AICP Show & Next Awards - Los Angeles - 5:00pm (Next) 7:30pm (Show)

September 9th, 2014 - AICP Show & Next Awards - San Francisco

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COMMUNITY AFFAIRS
AFTER AICP LETTER, MARS INC. ASSURES INDUSTRY THAT PAYMENT TERMS WILL FOLLOW INDUSTRY STANDARD

In a recent letter sent to Mars Global Chief Marketing Officer Bruce McColl, the AICP lamented the corporation's announcement that it will move to a 120-day payment policy across the board. If this policy had been applied to ad agencies, it could have severely harmed the companies that create its ads. In the letter, AICP President and CEO Matt Miller wrote, "While I believe that the type of policy described may have a profound effect on the many businesses Mars regularly works with, if applicable to the world of advertising and media production, it would be extremely detrimental to all parties involved."

The letter sent by the AICP as well as one sent by the Association of Independent Creative Editors were picked up in a recent edition of Advertising Age.In a recent interview, AICE Executive Director Rachelle Madden summarized that association's thoughts saying, "It ultimately boils down to a large multi-billion dollar corporation leaning on independent small businesses for interest-free loans and that's just absurd."

The pressure applied by the AICP, as well as the press the story was receiving led to Mr. McColl replying to Mr. Miller's letter, with the reassurance that extended payment policies will not be applied to dollars earmarked for production. Read Mr. Miller's satisfied response to Mr. McColl here. Ad Age added a follow-up article detailing the saga.

The initial policy follows moves by other big advertisers to extend payment periods, including Procter & Gamble, which has sought to move from 30 to 75 days, and Mondelez International, which confirmed a year ago that it was seeking 120-day terms, both of which generated a call to action by the AICP.

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