The Spanish Advertising Production Association (APCP)
together with the Spanish Association of Standardization and Certification(AENOR) have created the APCP’s guarantee seal verified by AENOR. This
certification was born as a mechanism of internal control done by the APCP to
ensure that all member production companies fulfill the legal and quality
service requirements that the APCP demands of their members.
All member production companies must pass an initial
internal audit performed by AENOR auditors with follow-up audits once a year.
What was born as an internal tool, is becoming a reference
both for advertisers, agencies and Spanish and foreign production companies as
well as for diverse public institutions, at the state, community and municipal
The APCP seal is a guarantee of good practices, both
internally and externally. Internally speaking, the production companies that
receive this seal acquire prestige that improves their image and gives them a
great differential advantage.
On the other hand, any external company that hires a member
production companies can be assured that the project will be carried out
according to the highest standards, set by the advertising community itself.
Some of the key advantages are: confidentiality, (both for the client as well
as for all the materials and resources that could be susceptible of
protection); all persons on the shoot will be hired in accordance with current
legislation, registered in the social security and comply with safety and
hazard protection; and all necessary shooting permits will be obtained.
It’s also worth mentioning the importance of a topic that
lately has had a great impact in our industry; sustainability. That’s why
hiring an APCP’s production company ensures the correct use of the facilities
hired, a requirement that becomes even more important when a shoot takes place
in protected natural spaces.
For more information about this guarantee seal, please visit
the APCP web site: www.apcp.es