Friday, September 20th marks the Global Climate Strike aimed to raise urgent
awareness about climate change. While the youth of the world are “striking,"
this specific action may not be a practical for our businesses. However, to do our part as an industry, there are many actions to take
that support environmental sustainability both on-set and in the office, many of which are outlined inAICP's Sustainable Production Practices. These and other approaches were
discussed at AICP Week’s Panel - The Road To Zero: Advertising’s Sustainable
Journey. For those
wishing to get more officially involved in this Swedish-born movement, visit
their website globalclimatestrike.net
which provides tools
and ideas for community action; you can also connect with fellow industry
members who have organized efforts under Create and Strike.
Leaders in the media, advertising and consumer space have also created a pledge, which can be viewed and signed (if you are so inclined) at thefutureiscalling.com. It's a simple, and effective way to affirm your commitment to join those that have taken this pledge to move towards a sustainable future.
We, as a community, can make a difference in this global
crisis in many ways. As Desmond Tutu once said: “Do your little bit of good
where you are; it’s those little bits of good put together that overwhelm the
world.” On Friday the 20th, take a moment and review your company’s practices
that can make a difference. Below are some simple suggestions, modeled on the AICP Sustainable Production Practices that you may use as a guide:
Communication: Reaffirm your company’s commitment to a more
sustainable future by communicating it directly to your employees and clients,
and live by it.
Water: Use reusable bottles. AICP’s relationship with
market-leader S’well goes way beyond the 20 thousand bottles they have
distributed at our events. They offer an evergreen discount for custom bottles
to AICP members… Brand them with your logo and distribute to employees, clients
and vendors to demonstrate your commitment to being part of the solution. In
addition, do you have multiple S’well bottles from attending AICP events? Distribute
extras to junior employees who may not have received them or clients or your
kids or their friends. Let’s do our part to eliminate single-use plastic!
Digital vs. Printed Material: Is anyone actually using
printed material to communicate anymore? Well if you are, make sure it is the
exception, not the norm and absolutely unavoidable!
Recycling and Electronic Waste: Resources are available to
properly dispose of everything from AAA batteries to full editing workstations.
AICP Partnered with California Electronics Recycler last fall, and New York
City has instructions for disposal on their website. Most cities in the country
have similar programs. Get yourself to Google! It’s easy!
On-Set: Communicate to your vendors and partners your
commitment and their requirement to create a sustainable production
environment, and hold them to it. If you see wasteful practices, call others
S'well Bottle is the official Hydration Sponsor of the AICP
Use Code: AICPMEMBER
For 25% OFF Custom & Corporate Gifting Orders at https://www.swellbottle.com/corporate-gifts/