September 13, 2019
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In This Issue
AICP National Board Elections and Membership Meetings in New York and Los Angeles
The AICP is Fully Committed to a More Sustainable Future
2019 CDDP Program Fellows Debut Spec Spots at Gala Showcase in Los Angeles
Truths About Shooting Overseas
Join Us as the AICP Awards Visit San Francisco, Minneapolis, Dallas, Chicago and Atlanta!
You Can Do More Than Say "Thank You For Your Service" to a Veteran. You Can Put Veterans to Work on Your Next Shoot
New Research from Catch&Release: "Sourced" Content is the Creative Medium of the Future!
SAG-AFTRA Will Host Commercial Contract Events in New York and Los Angeles
Cal/OSHA Emergency Regulation to Protect Outdoor Workers from Wildfire Smoke in Effect
AICP Members Save 25% Off Admission to 2019 New York Film Conference!
The Final AICP Production Training Seminar of 2019 Will Be Held Next Weekend in New York
Save the Dates: Camp Kuleshov Celebrations Will Be Held Locally in October!
AICP Membership Continues to Grow

Visit the AICP Calendar on for all upcoming dates and events...

September 17th, 2019 - Labor Roundtable in Los Angeles

September 18th, 2019 - AICP Next Awards in Dallas

September 19th, 2019 - Post Production Roundtable in Los Angeles

September 19th, 2019 - AICP Show in Atlanta

September 21st & 22nd, 2019 - AICP Production Training Seminar in New York

September 24th, 2019 - Business Affairs Roundtable in Los Angeles

September 26th, 2019 - AICP Show in Minneapolis

October 2nd, 2019 - Labor Roundtable in New York

October 7th, 2019 - AICP Next Awards in San Francisco

October 10th, 2019 - AICP/West Members Meeting

October 15th, 2019 - Labor Roundtable in Los Angeles

October 16th, 2019 - AICP East Members Meeting


Truths About Shooting Overseas

Honest shop talk with key US producers captivated the crowd at a panel recently hosted by Production Service Network during AICP week.

Shelby Ross, EP at Sibling Rivalry; Dave Saltzman, EP and partner at M ss ng P eces; and Nic Barnes, senior content producer at The Mill+ joined PSN EP Michael Moffett to share the real-life challenges of filming abroad and how they’ve approach it in partnership with production service companies vetted by the Network.  Recently released PSN Partner work with US producers overseas includes campaigns for Coca-Cola, Nissan, Netflix, Prudential Financial, and Unilever.  Projects completed with US producers are soon to be released for brands including American Express, Bacardi, Marriott, Microsoft, and Shell.

Click here to watch the complete and unedited panel moderated by AICP Board Member and PSN Production Liaison Carolyn Hill.  Or read on for a few highlights.

Panelists from left to right: Nic Burrows, Michael Moffett, Shelby Ross and Dave Saltzman

Q: Why do brands so frequently want to leave their ‘home’ countries to shoot abroad?

Dave Saltzman: For us, we’ve had the opportunity to work with global brands such as Google and Starbucks who have really wanted to show off their deep international understanding - highlighting how broad they are as a brand and how connected they are to their local and global communities.

Q: The 2018 PSN survey ‘What Matters Most Shooting Overseas’, showed that creatives are more often drawn to shooting in unique locations. Tell us about the considerations you all face to make that happen.

Shelby Ross: The biggest conversations are about budget, talent and brief. How far does the client want to travel? We could recommend a Romanian solution, a Mexico City solution, or, at the end of the day we might just shoot in Minnesota because it’s the client’s backyard. We weigh those options all the time and we try to offer the best budget for each option. We want to identify the smart solutions, appealing to the cost consultant whilst also speaking to the client and the job at stake. Creatively or budgetarily, we always have to ask what other reasons are there to make the project viable.

Dave Saltzman: There are realities to travelling around the globe; timewise, consumption-wise if you’re conscientious about the planet, and logistical considerations regarding the product. It’s not only about money or talent - I think people forget that sometimes.

Michael Moffett: We would love it if the motivating factor was that you’re going to shoot abroad because you know your creative is actually going to be better in that country.  The reality is that that often gets lost in the cost discussion.  We do our best to suggest locations where we believe there’s a best balance between the creative, what you’re going to get out of it, and also the cost.

Shelby Ross: Conjecture is good and you guys offer that.  We say we definitely want to go here and you say well what about there.  It offers a counterpoint to where we think we should go.

Michael Moffett: Sometimes people are calling us before they really have a clear vision.  I take it as a compliment, an act of faith, that they’re willing to bring us into the circle that early.  But we really need some solid information.  The biggest value for us is that the producer has done due diligence and put together a brief that we can move forward.  It really is data in, data out.

Q: Shooting in far flung places, really does require extensive pre-knowledge of the area and support from local resources you trust. What sort of risks have you encountered?  How does partnering with PSN help?

Nic Barnes: The risks are very real. We recently shot in Morocco and because of the volume of projects shooting there at the moment, resources fell through at the last minute - the local support we had confirmed chose to take the 30 day long shoot instead, and they didn’t really care because the chances of working together again are slim.

Shelby Ross: The word ‘network’ really does mean something in PSN’s case. I think the question you’ve solved for a lot of people is how we find reliable, pre-vetted sources that we can just pick up the phone and carry on a conversation like they’re family.

Q: Shelby, you recently wrapped a global project in partnership with PSN partners - can you tell us a little about the job?

Shelby Ross: Yes, we did 55 days in 15 countries. It was a travel, prep, shoot, travel, prep, shoot kind of thing. Having pre-vetted partners in places we've never been to, really was the saving grace.

Q: How do you communicate the reality of shoots to clients to make sure there’s no unpleasant surprises?

Nic Barnes: Most clients and agencies appreciate the transparency. If there are going to be difficult times ahead, such as location moves or holidays, a lot of people will take that on board. For example, no one wants to be working through the US holidays and they don’t really expect people to do it in other countries either. So, I think that most of the time people appreciate the transparency and you can usually find a workaround.

Dave Saltzman: As long as it’s said in the right way, you can say whatever you have to say. But you have to choose your words wisely…

Click here for a look at PSN Partner TVC work filmed worldwide.

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AICP - Association of Independent Commercial Producers
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