January 19, 2009
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Marketing Workshop Is Feb. 22-25
The 2009 APTA Marketing & Communications Workshop, Feb. 22 to 25 at the Hilton Financial District in San Francisco, will consider a number of timely and important topics for transit marketing and communications professionals. The San Francisco Bay Area Rapid Transit District is the conference host system.
The workshop serves as an important educational forum with sessions focusing on all aspects of public transit marketing and communications, including making the most of marketing budgets; crisis communications; “green” marketing; public-private partnerships; and successful ridership initiatives.
The workshop program kicks off Feb. 22 with a special session to introduce attendees new to the transit industry to the resources and people who can help make their entry into the industry easier. The conference also will include numerous activities—such as the Marketing Exchange, roundtables, and Dinner Groups—to bring together marketing and communications professionals for discussions in an informal setting.
Information on the workshop, including the preliminary program, registration form, and hotel registration, is available online at www.apta.com, or by contacting Jack Gonzalez at (202) 496-4824 or jgonzalez@apta.com.
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