The 2010 APTA Marketing & Communications Workshop, Feb. 21-24 at the Westin Beach Hotel in Fort Lauderdale, FL, will consider a number of timely and important topics for public transit marketing and communications professionals.

The workshop serves as an important educational forum, offering sessions on all aspects of public transit marketing and communications, including branding; research; media relations; creating partnerships; and successful ridership initiatives.

Special emphasis will be given to social media, with an array of sessions and roundtables on the schedule focusing on the topic.

The workshop program kicks off Feb. 21 with a special session to introduce attendees new to the transit industry to the resources and people who can ease their entry into the industry. The conference also will include activities—such as the Marketing Exchange, roundtables, and Dinner Groups—to bring together marketing and communications professionals for discussions in an informal setting.

This year’s workshop is co-located with APTA’s TransITech. The two groups will hold a joint luncheon with a speaker, and participants in the Marketing & Communications Workshop are invited to attend the TransITech Products & Services Showcase.

Information on the workshop, including the preliminary program, registration form, and hotel registration, is available online or from Jack Gonzalez.

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