APTA | Passenger Transport
March 1, 2010

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AROUND THE INDUSTRY

‘Helping Hearts’ Campaign Provides Bus Rides in Redding, CA

The Redding Area Bus Authority (RABA) in Redding, CA, announced the success of its first Helping Hearts campaign for Valentine’s Day. RABA invited local businesses to give cash to cover the cost of discounted bus fare tickets, which the agency then donated to nonprofit agencies serving populations in need of transportation.

RABA said local companies purchased 25 of the Helping Hearts at $100. Each gift covered the cost of 100 RABA tickets, a 30 percent discount from the regular fare of $1.50. Participating businesses and nonprofits received recognition with a 24-inch “Helping Heart” placed on the exterior of a RABA bus window, where it stayed through March 1, and on the agency’s web site.

RABA explained that organizations that help people find jobs; receive food, housing, and medical attention; transition to a better living situation; and provide other human services support have an ongoing need to move people from one place to another. “Often transportation is the missing link, and your gift can make the difference to a person receiving help,” said Chuck Aukland, RABA transportation manager.

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