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September 13, 2010

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AROUND THE INDUSTRY

HRT Rolls Out Light Rail Safety Campaign

More than 600 people attended Hampton Roads Transit’s (HRT) Aug. 28 “Safe-T Fest” in Norfolk, VA, held in preparation for next year’s launch of “The Tide” light rail service. The regional event kicked off HRT’s light rail safety campaign, focusing on children ages 5-12.

The free program offered safety information at six stations representing the components of the campaign’s S.A.F.E.T.Y acronym:

• Stay alert, don’t get hurt!
• Anytime is train time!
• Forget shortcuts!
• Everyone should obey signs and signals!
• Tracks are for trains!
• You! Safety starts with you!

Participating children were required to visit each safety station before they could enjoy balloon animals, face painting, inflatable obstacle courses, a 25-foot rock climbing wall, and carnival games. HRT also used Safe-T Fest to introduce the children to a new regional mascot: Safe T, a masked and caped superhero featured on fliers, videos, and activity books for children.

The event was part of HRT’s broad-based effort to educate residents of Hampton Roads—especially those who live along the 7.4-mile light rail route, expected to enter service in May 2011—that train safety is a shared responsibility of the transit agency and the public.

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