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The Source for Public Transportation News and Analysis March 25, 2011
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Murray, Napolitano Launch MBTA Security Campaign

Massachusetts Lt. Gov. Timothy Murray and Department of Homeland Security (DHS) Secretary Janet Napolitano visited South Station in Boston March 14 to launch the Massachusetts Bay Transportation Authority’s (MBTA) updated security awareness campaign, “If You See Something, Say Something.” The campaign urges the public to take an active role keeping the city and the transit system safe and secure.

“Our partners in Boston have long demonstrated their understanding that we each have a role to play in security,” Napolitano said. “I encourage Bostonians on the ‘T’ or anywhere else in town–if you see potentially suspicious behavior, say something to local law enforcement.”

The campaign receives funding from a $1 million grant through DHS. It promotes a collaborative effort of state and local agencies working together educating the public to be more aware of their surroundings, and report any behavior that may appear suspicious to the proper transportation and law enforcement authorities.

MBTA originally adopted the campaign in 2003, based upon a campaign implemented by New York City’s Metropolitan Transportation Authority. The revitalized campaign uses posters and vehicle car cards—along with unique elements customers may encounter during their commute—to distribute the “See Something Say Something” message. Massachusetts DOT and the MBTA will also use social media including the MassDOT blog, YouTube, and Twitter to ask for the public’s help.

“Safety for our customers and our employees is a top priority of the Massachusetts Department of Transportation and MBTA,” said state Transportation Secretary and Chief Executive Officer Jeffrey Mullan. “The MBTA Transit Police and MBTA employees are on the front lines in keeping the system safe, and we depend upon the public’s assistance in this daily effort.”

 

Massachusetts Transportation Secretary Jeffrey Mullan, at podium, speaks about the MBTA’s updated security awareness campaign. Behind him, from left, are Lt. Gov. Timothy Murray, DHS Secretary Janet Napolitano, and MBTA General Manager Richard Davey.

 

 


 

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