Matthew May, an internationally recognized expert on change, innovation, and design strategy, will give the keynote address at the May 23 General Session of the APTA Bus & Paratransit Conference at the Memphis Marriott Downtown in Memphis, TN.

May will speak on organizational culture, which he calls the road map to an organization’s strengthens and weaknesses. He is a senior lecturer at Pepperdine University’s Graduate School of Business and the author of The Shibumi Strategy: A Powerful Way to Create Meaningful Change, In Pursuit of Elegance: Why the Best Ideas Have Something Missing, and the Shingo Research Prize-winning The Elegant Solution: Toyota's Formula for Mastering Innovation.

To register for the conference, click here.