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The Source for Public Transportation News and Analysis May 6, 2011
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RTD Gives a Shout Out to Its Peeps

Who knew that Peeps—the iconic little marshmallow chicks and bunnies that appear in all colors around Easter—ride public transportation?

The Marketing Department of Denver’s Regional Transportation District (RTD) received a honorable mention in the Denver Post’s Fourth Annual Peeps Diorama Contest for its depiction of a “Peeple Mover” bus in front of Denver Union Station. The diorama shows Peeps in various outfits riding an RTD bus. One passenger holds an “EcoPeep,” a play on RTD’s EcoPass, while another reads the agency’s Read-n-Ride newsletter. The sign on the side of the bus reads: “Transit Peeps: Here a peep… There a peep… Everywhere a peep, peep!”

“The Peep is a metaphor for our community,” said Daria Serna, RTD’s manager of public relations. “As the public transit system for the Denver metro area, we’re moving Peeple, or rather people, from place to place. This was just a fun way to illustrate ourselves as part of our community.”

Serna continued: “Our goal was to entertain people and to get our message out in a new way, to inject a little levity into the importance of public transit and to show the positive impact it has on the environment and Peeple’s lives. It also helps illustrate how riding the bus and light rail can be fun.”

She noted that creating the diorama was a fun-filled, last-minute creative challenge for RTD’s Marketing Department, which strategizes and executes promotion of bus and light rail services across all media.

To see the other winners of the Peeps contest, click here.

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