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The Source for Public Transportation News and Analysis October 10, 2011
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IN THIS ISSUE: Coverage of the 2011 APTA Annual Meeting & EXPO in New Orleans!

NEWS FROM THE 2011 APTA ANNUAL MEETING & EXPO
2011 AdWheel First-Place and Grand Award Winners

Here is the complete list of first-place winners in the 2011 AdWheel Awards competition. Grand Award winners are listed in bold italic.

Group 1: Public transportation systems with four million or fewer passenger trips per year.

Print Media
Advertisement-Advocacy/Awareness: “Transit Works,” Rock Island County Metropolitan Mass Transit District (MetroLink), Moline, IL
Advertisement-Promotion: “Summer Youth Pass,” Sarasota County Transit Authority, Sarasota, FL
Annual Report: “Access Services Annual Report,” Access Services, El Monte, CA
Billboards/Outdoor Advertising: “rabbitEXPRESS Commuter Billboards,” York County Transportation Authority (dba rabbitransit), York, PA
Brochure: “Smart Business Partnership.” Rio Metro Regional Transit District, Albuquerque, NM
Direct Mail: “New Rider Kit,” Potomac and Rappahannock Transportation Commission, Woodbridge, VA
Illustrated Vehicle: “Ride ’til 3 a.m.!”, Blue Water Area Transportation Commission, Port Huron, MI
Newsletter: “New Mexico Rail Runner Express Newsletter,” Rio Metro Regional Transit District, Albuquerque, NM
Poster: "Cleared for Take-off," South Florida Regional Transportation Authority/Tri-Rail, Pompano Beach, FL
Promotional Materials: “KAT Route System Jigsaw Puzzle,” Knoxville Area Transit, Knoxville, TN
Schedule Notice/Timetable: “KAT System Map Brochure,” Knoxville Area Transit, Knoxville, TN
Transit Card: “Interior Bus Cards,” Minnesota Valley Transit Authority, Burnsville, MN

Electronic Media
Internet Homepage: KAT Website, Knoxville Area Transit, Knoxville, TN
Radio Advertisement or Public Service Announcement: “Lucy & Ethel Radio Campaign,” Lakeland Area Mass Transit District, Lakeland, FL
Television Advertisement or Public Service Announcement: “Dump the Pump,” County of Lackawanna Transit System, Scranton, PA
Video Presentation: “Spirit of Accessibility Award,” Access Services, El Monte, CA

Campaign
Promotional Campaign: “Arlington's Car-Free Diet Testimonial Campaign,” Arlington Transit, Arlington, VA
Public Relations/Awareness or Educational Campaign: “TARTA Empty Seat Campaign,” Toledo Area Regional Transit Authority, Toledo, Ohio
Shoestring Campaign: “MATBUS' Two-Ten in Twenty-Ten (210 in 2010) Campaign,” MATBUS (City of Fargo), Fargo, ND

Social Media
Social Networking: “PART Facebook,” Piedmont Authority for Regional Transportation, Greensboro, NC
Viral Video: “A MATBUS Message from NDSU Student Leaders,” MATBUS (City of Fargo), Fargo, ND

Special Event
Public Relations/Awareness or Educational Special Event: “Senior Idol,” South Florida Regional Transportation Authority/Tri-Rail, Pompano Beach, FL
Promotional Special Event: “Holiday Tour of Lights Christmas Trolley,” Waco Transit System, Waco, TX

Group 2: Public transportation systems with more than four million, but fewer than 20 million passenger trips annually.

Print Media
Advertisement-Advocacy/Awareness: “The Name Event,” Fort Worth Transportation Authority, Fort Worth, TX
Advertisement-Promotion: “Just One Day a Week,” Regional Transit System, Gainesville, FL
Annual Report: “150th Anniversary Annual Report,” GRTC Transit System, Richmond, VA
Billboards/Outdoor Advertising: “Fifteen Minutes Between Buses,” Transit Authority of River City, Louisville, KY
Brochure: “RTA branded print material set,” Regional Transit Authority, New Orleans, LA
Direct Mail: “OmniGo Launch,” Omnitrans, San Bernardino, CA
Illustrated Vehicle: “DART Central Station Wrapped Bus,” Des Moines Area Regional Transit Authority, Des Moines, IA
Map: ‘Shoreline Connection Map,” Corpus Christi Regional Transportation Authority, Corpus Christi, TX
Newsletter: “Rapid Reporter,” Spring 2011, The Rapid, Grand Rapids, MI
Passes & Tickets-Transit Fare Media: “25th Anniversary Day Passes,” Corpus Christi Regional Transportation Authority, Corpus Christi, TX
Poster: “Transport Yourself,” Fort Worth Transportation Authority, Fort Worth, TX
Promotional Materials: “Love that new bus smell!” air freshener, Salem-Keizer Transit, Salem, OR
Schedule Notice/Timetable: “The NEW StarMetro Ride Guide,” StarMetro-City of Tallahassee, Tallahassee, FL
Transit Card: “TARC LOOP to the LOOP Bus Service,” Transit Authority of River City, Louisville, KY

Electronic Media
Digital Ad: “Stop Talking Out of Your Tailpipe” Expandable Banner Ad, Fort Worth Transportation Authority, Fort Worth, TX
Internet Homepage: “E Bus Book,” Foothill Transit, West Covina, CA
Radio Advertisement or Public Service Announcement: “Resolve to Ride,” Omnitrans, San Bernardino, CA
Television Advertisement or Public Service Announcement: “AATA-Transit Master Plan,” Ann Arbor Transportation Authority, Ann Arbor, MI
Video Presentation: “Rack and Roll,” Greater Dayton Regional Transit Authority, Dayton, OH

Campaign
Promotional Campaign: “Transport Yourself,” Fort Worth Transportation Authority, Fort Worth, TX
Public Relations/Awareness or Educational Campaign: “It All Started on a Bus...” Campaign, Hillsborough Area Regional Transit Authority, Tampa, FL
Shoestring Campaign: “EWC Tiger Team Hunt,” Jacksonville Transportation Authority, Jacksonville, FL

Social Media
Social Networking: “RTS Facebook Profile,” Regional Transit System, Gainesville, FL
Twitter: “The Rapid’s Twitter Page,” The Rapid, Grand Rapids, MI
Viral Video: “Holiday Video,” San Mateo County Transit District, San Carlos, CA

Special Event
Promotional Special Event: “DART Central Station Name Unveiling,” Des Moines Area Regional Transit Authority, Des Moines, IA
Public Relations/Awareness or Educational Special Event: “Expressions That Move You Art Contest Kickoff with Fort Worth ISD After School Program,” Fort Worth Transportation Authority, Fort Worth, TX

Group 3: Public transportation systems with more than 20 million passenger trips annually.

Print Media
Advertisement-Advocacy/Awareness: “Zoo Train,” Metropolitan Transit Authority of Harris County, Houston, TX
Advertisement-Promotion: “RTD Image Ad Campaign,” Regional Transportation District, Denver, CO
Annual Report: “Overcoming Challenges, Building Mobility,” Orange County Transportation Authority, Orange, CA
Billboards/Outdoor Advertising: “511 Outsmart Traffic Campaign,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
Brochure: “CTA Public Art Brochure,” Chicago Transit Authority, Chicago, IL
Direct Mail: “Sleigh Bells,” Regional Transportation District, Denver, CO
Illustrated Vehicle: “Stop Think Train,” Metropolitan Transit Authority of Harris County, Houston, TX
Map: “Convention and Visitors Map,” Capital Metropolitan Transportation Authority, Austin, TX
Newsletter: “Connections Newsletter,” Dallas Area Rapid Transit, Dallas, TX
Passes & Tickets-Transit Fare Media: “Value Pass Program–Passes,” City of Santa Monica’s Big Blue Bus, Santa Monica, CA
Poster: “Green Line Commemorative Posters,” Dallas Area Rapid Transit, Dallas, TX
Promotional Materials: “Valley Metro Notes Rock n’ Ride Handout Cards,” Valley Metro RPTA, Scottsdale, AZ
Schedule Notice/Timetable: “UCI Riders’ Guide and Route Map,” Orange County Transportation Authority, Orange, CA
Transit Card: “Destination Rail Posters,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA

Electronic Media
Digital Ad: “Metro ‘Multiples’ Campaign,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
Internet Homepage: “TransLink Homepage,” TransLink (South Coast British Columbia Transportation Authority), Burnaby, BC
Radio Advertisement or Public Service Announcement: “Pace-Soldier Field Express-Sackman Radio,” Pace Suburban Bus, Arlington Heights, IL
Television Advertisement or Public Service Announcement: “PSA: How to Ride the Light Rail,” Valley Metro RPTA, Scottsdale, AZ
Video Presentation: “Ed Video: Take Your Bike for a Ride,” Valley Metro RPTA, Scottsdale, AZ

Campaign
Promotional Campaign: “Valley Metro Notes Promotional Campaign,” Valley Metro RPTA, Scottsdale, AZ
Public Relations/Awareness or Educational Campaign: “Anti-Crime Campaign,” San Francisco Municipal Transportation Agency, San Francisco, CA
Shoestring Campaign: “Lunar New Year Promotion,” Orange County Transportation Authority, Orange, CA

Social Media
Blogs: “The Source,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
Social Networking: “‘My Blue Sky Story’ Campaign,” San Francisco Bay Area Rapid Transit District, Oakland, CA
Twitter: “UTA Twitter Integration with Social Media Hub,” Utah Transit Authority, Salt Lake City, UT
Viral Video: “Viral Video:  Just One Pass,” Valley Metro RPTA, Scottsdale, AZ

Special Event
Promotional Special Event: “Auto Show Bus Simulator,” Greater Cleveland Regional Transit Authority, Cleveland, OH
Public Relations/Awareness or Educational Special Event: “Green Line Art Invite and Booklet,” Dallas Area Rapid Transit, Dallas, TX


Group 4: Business members (manufacturers, suppliers, contractors, consultants, associations, transportation management organizations).

Print Media
Advertisement-Advocacy/Awareness: “Pedestrian Safety Campaign,” Veolia Transportation, Silver Spring, MD
Advertisement-Promotion: “Best Kept Secret in Transportation Management,” Tectrans, Los Angeles, CA
Brochure: “Orion Parts Solutions,” Orion Transit Buses, Greensboro, NC
Direct Mail: “IFMA Direct Mail Postcard,” VPSI Inc., Troy, MI
Newsletter: “Spring 2011 Exchange,” Veolia Transportation, Silver Spring, MD
Promotional Materials: “WTF T-Shirt,” The Rideshare Company, Bloomfield, CT

Electronic Media
Internet Homepage: “MCICOACH.COM/Pre-owned Plus,” Motor Coach Industries Inc., Schaumburg, IL
Video Presentation: “Easy Green Carpools Video,” The Rideshare Company, Bloomfield, CT

Campaign
Promotional Campaign: “PrimoveCity-Unique E-Mobility Solution for Efficient and Sustainable Public Transportation,” Bombardier Transportation, Berlin, Germany

Social Media
Blogs: “www.van-pools.com - VPSI’s Blog Page,” VPSI Inc., Troy, MI
Social Networking: “twitter.com/Rideshare_Co,” The Rideshare Company, Bloomfield, CT
Twitter: “First Transit Twitter Page,” First Transit, Cincinnati, OH
Viral Video: “Communicating Change,” First Transit, Cincinnati, OH

Special Event
Public Relations/Awareness or Educational Special Event: “Future of Florida High Speed Rail Tour,” Siemens Industry Inc., Sacramento, CA


Niche Awards

Category 1: Marketing and Communication to Older Adult Riders
“Marketing to the Elderly,” Jacksonville Transportation Authority, Jacksonville, FL

Category 2: Crisis or Issue Communications
“If You See Something, Say Something,” Massachusetts Bay Transportation Authority, Boston, MA  

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