The 2012 APTA Marketing & Communications Workshop, Feb. 26-29 at the Marriott Biscayne Bay Hotel in Miami, FL, will consider a number of timely and important topics for public transit marketing and communications professionals.

The workshop serves as an important educational forum, offering sessions on all aspects of public transit marketing and communications including social media; research; crisis communications; creating partnerships; and successful ridership initiatives.

The opening session keynote address will be delivered by John R. Patterson, author of Wired and Dangerous, focusing on how the Internet and technology have changed how public transit riders interact with and view organizations.

The workshop kicks off Feb. 26 with a special session to introduce attendees new to the public transit industry to the resources and people who can ease their entry into the industry. The conference program also will include activities—such as the Marketing Exchange, roundtables, and networking opportunities—designed to bring together marketing and communications professionals for discussions in an informal setting.

Information on the workshop, including the preliminary program, registration form, and hotel registration, is available here.