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The Source for Public Transportation News and Analysis March 9, 2012
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APTA NEWS
APTA Advertising Campaign Fills Two Key Metrorail Stations

Congress continues to debate the future of federal public transportation spending, with a March 31 deadline to enact a federal transportation authorization bill.

As participants in the APTA Legislative Conference use the Washington Metropolitan Area Transit Authority’s (WMATA) Metrorail system to transport them to Capitol Hill, they will see evidence of an aggressive advertising campaign spotlighting the benefits of public transportation at the stations that serve the U.S. Capitol and the House and Senate office buildings: Union Station (Red Line) and Capitol South (Orange and Blue lines). The ads also appear on Metrobuses and inside railcars.

APTA chose these stations for its “station domination” effort because they are the ones used by members of Congress and their staffs.

APTA President & CEO Michael P. Melaniphy said: “Our goal is to highlight the urgency for Congress to pass a multi-year transportation bill that protects critical public transportation infrastructure and provides for long-term investment. The message is crystal clear: in addition to moving Americans, public transportation helps to create jobs, boosts our economy, and provides for energy independence as the nation faces rising gas prices.”

The WMATA ads are part of a larger APTA advertising campaign centered on the theme that “Public Transportation Takes Us There.” It also includes ad placements online and in Washington, DC-area publications.

To view photos of the advertisements, click here.

 

 

The "station domination" effort in two Metrorail stations included banners above the farecard machines and illuminated posters on the station platform.

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