The Metropolitan Atlanta Rapid Transit Authority (MARTA) has launched a new initiative to help remind customers of common courtesy rules to follow while using public transportation. Its main objective is to raise awareness about the importance of treating everyone who uses MARTA with mutual respect and dignity.

The initiative aims to reinforce existing etiquette guidelines that, for example, prohibit playing loud music, ban panhandling, and reserve accessibility seating on trains and buses for elderly passengers and customers with disabilities—concerns identified through ongoing customer surveys.

Eye-catching signage in MARTA vehicles and stations will display such messages as:

* “Your music isn’t my music. Please use ear phones and keep the volume low.”

* “No they can’t spare a dollar. Don’t beg on MARTA.”

* “Talking loudly? Not cool. Please keep it down and use your ‘quiet voice.’”

* “Make Mom proud. Train crowded? Designated seats are for elderly and disabled.”

MARTA also plans to use viral videos and a video contest to help engage the public in reinforcing courtesy messages.