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Omnitrans Unveils New Logo, Slogans, and Fleet Graphics |
Omnitrans in San Bernardino, CA, unveiled its new logo, slogan, and fleet graphics at an Aug. 15 event at its main transfer center in downtown San Bernardino.
“The colors [on the bus exterior] symbolize our green earth and blue sky, reflecting Omnitrans’ commitment to the environment, and air quality in particular, with our 100 percent natural gas-powered fleet,” said Chief Executive Officer/General Manager Milo Victoria. “But my favorite part of Omnitrans’ new look is our tagline: ‘Connecting our Community.’ This is our purpose: to connect all members of the community—from students, to mothers, to commuters, to persons with disabilities and senior citizens—with the places they need to go to live their lives as they choose.”
The agency’s website also has undergone a makeover. Smart phone and tablet users can now instantly access maps and schedule information without cumbersome downloads or continuous scrolling. Major news and updates receive prominent placement, while the trip planner appears on every page. Fare information is available at the touch of a button and riders can purchase passes online.
The new logo and color scheme—including an updated version of “Buster,” the Omnitrans mascot—replace designs developed in 1985.
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Omnitrans CEO/General Manager Milo Victoria displays the agency’s new bus fleet graphics and color scheme. |
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