The 2013 APTA Marketing & Communications Workshop, Feb. 24-27 at the Omni Hotel in Los Angeles, will consider a number of timely and important topics for public transit marketing and communications professionals. Los Angeles Metro is the conference host system.

The workshop serves as a major educational forum with sessions focusing on all aspects of public transit marketing and communications, including making the most of marketing budgets; increasing ridership; media relations; conducting market research; improving customer service; and social media.

The program kicks off Feb. 24 with a special session to introduce attendees new to the public transit industry to the resources and people that can help make their entry into the industry easier. The conference also will include numerous activities such as the Call Center Challenge, Marketing Exchange & Roundtables, networking receptions, and a technical tour.

Information on the workshop, including the preliminary program, registration form, and hotel registration, is available online.