A new superhero has emerged in Lansing, MI, through a multimedia campaign to inform area students about the benefits of the Capital Area Transportation Authority (CATA) and its semester passes.

He’s “CATA-Man,” who represents the agency’s benefits: reliability, safety, convenience, and cost-effectiveness. He appears in multiple media formats: digital/mobile (online), digital outdoor, mobile outdoor, student print publications, social media, and posters in local pubs and restaurants.

“Just like our dedicated CATA workers, CATA-Man helps members of the community get where they need to go,” said Chief Executive Officer/Executive Director Sandy Draggoo. “CATA-Man is the personification of CATA in a way that is fun and a little over the top. He does all the things CATA does—picks riders up on time, saves them gas money, gets students around campus and the community easily and affordably, serves as a safe and reliable alternative in bad weather or for traversing campus late at night—only he’s flashier about it.”

The current campaign targets students attending Michigan State University, Thomas M. Cooley Law School, Davenport University, and Lansing Community College, as well as all public middle- and high-school students. CATA-Man will also be at the center of an advertising campaign aimed at the general public that will roll out later this year.

An example of the “CATA-Man” promotional campaign in Lansing, MI.