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The Source for Public Transportation News and Analysis June 14, 2013
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AROUND THE INDUSTRY
Truth, Justice, and Freedom from Traffic

As Hollywood knows, there are all kinds of magic. During recent location filming in Cleveland for Captain America: The Winter
Soldier
, the Greater Cleveland Regional Transit Authority (GCRTA) made its own impact by introducing a public transit-savvy superhero—“Captain RTA”—to promote using the rail line that runs parallel to the closed road. The costumed hero spoke with drivers stuck in traffic and gave them passes, encouraging them to “Join the Ride” on GCRTA and get out of the traffic.

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