Dallas Area Rapid Transit (DART)—through a partnership with the city of Dallas and Downtown Dallas Inc.—introduced D-Link buses, a free circulator serving downtown and neighboring districts. The shuttle route connects major tourist attractions and employment centers in the city center.

D-Link buses, identified by a vibrant magenta and ­yellow bus wrap, arrive every 15 minutes from 11 a.m. to 11:30 p.m., Monday through ­Saturday. More than 30 matching signs and ground graphics easily identify key bus stops, with a total of almost 70 stops along the route.

“Rail brings people into downtown; D-Link takes them to the doorstep of their destination,” said DART President/Executive Director Gary Thomas.

The circulator route links such downtown destinations as the ­American Airlines Center, Klyde Warren Park, Perot Museum of Nature and Science, the Sixth Floor Museum, Dallas Arts District, Main Street hotels and restaurants, Omni Dallas Hotel, and Kay Bailey Hutchison Convention Center.

Oak Cliff points of interest include the shops and restaurants of the Bishop Arts District and the Kessler and Texas theaters. After 6 p.m., the route extends from Convention Center Station to Cedars Station to serve the entertainment district around Gilley’s Dallas and South Side on Lamar.

To encourage ridership, project partners are offering the D-Link service for free, eliminating the need to figure out fares or locate a ticket machine. ­Passengers still must ­purchase a DART pass to transfer to other bus and rail services. DART Police will have a regular presence on the buses to safeguard passengers.