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The Source for Public Transportation News and Analysis December 13, 2013
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Freeze the Keys on New Year’s Eve


Valley Metro and Coors Light have partnered to provide Phoenix-area residents and visitors with free public transit service on the agency’s light rail and bus routes when they ring in the New Year. Announcing the program are, second from left, Raj Kandyil, general manager, MillerCoors; Bubba Moffett, president, Crescent Crown Distributing; Greg Stanton, Phoenix mayor; Mark Mitchell, Tempe mayor; and Trinity Donovan, Chandler city councilmember and Valley Metro Board of Directors vice chair. Coors Light representatives are pictured in the light-colored jackets. The program is supported by Valley Metro’s member agencies, the Arizona Governor’s Office of Highway Safety, state elected officials and local law enforcement, and Crescent Crown Distributing. “Valley Metro is an important part of many local celebrations as we provide safe, reliable transportation to and from events,” said Steve Banta, Valley Metro chief executive officer. “This free ride partnership with Coors Light serves as a rider benefit and allows us to extend our reach as a safe travel option.”

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