September 19, 2014
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SEPTA Campaign Promotes Passenger Etiquette

Philadelphia’s Southeastern Pennsylvania Transportation Authority (SEPTA) launched its new “Dude It’s Rude” passenger etiquette campaign to encourage riders to think about their personal travel habits.

This effort follows SEPTA’s previous etiquette campaigns, which either addressed general behaviors or specific areas of concern using a lighter approach with cartoon-like characters. The new program attempts to reform customer travel habits that have continuously been reported as major problems. Campaign materials encourage passengers to take their trash when they leave the vehicle, watch their language, and not block the front aisle. SEPTA uses strong visuals and minimal words, and the agency intentionally does not include its name or logo on decals and posters so customers focus more on messages instead of who is delivering them.

“Initial comments from our customer service channels have been positive,” said SEPTA General Manager Joseph Casey. “Customers appreciate our efforts to tackle the issues that bug them such as seat hogging. We will continue to monitor customer and employee comments for feedback.”
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