 |
AROUND THE INDUSTRY |
|
|
| CLASSIFIEDS |
| » The Kansas City Area Transportation Authority has openings for a senior manager of transportation and a fleet maintenance manager. [More] |
| » Virginia Railway Express is looking for a program planning manager. [More] |
| » The Regional Transit Authority of New Orleans seeks bids for 300 smart technology fare collection units. [More] |
| View more Classified Ads » |
| TO PLACE AN AD: E-mail or fax the requested date(s) of publication to: ptads@apta.com or FAX to (202) 496-4898. Mailing address is: Passenger Transport, 1666 K Street, NW, Washington, DC 20006.
Ad copy is not accepted by phone. DEADLINE: Noon, Monday, one week prior to publication date. INFORMATION: Phone (202) 496-4877. |
SEPTA Campaign Promotes Passenger Etiquette
Philadelphia’s Southeastern Pennsylvania Transportation Authority (SEPTA) launched its new “Dude It’s Rude” passenger etiquette campaign to encourage riders to think about their personal travel habits.
This effort follows SEPTA’s previous etiquette campaigns, which either addressed general behaviors or specific areas of concern using a lighter approach with cartoon-like characters. The new program attempts to reform customer travel habits that  have continuously been reported as major problems. Campaign materials encourage passengers to take their trash when they leave the vehicle, watch their language, and not block the front aisle. SEPTA uses strong visuals and minimal words, and the agency intentionally does not include its name or logo on decals and posters so customers focus more on messages instead of who is delivering them.
“Initial comments from our customer service channels have been positive,” said SEPTA General Manager Joseph Casey. “Customers appreciate our efforts to tackle the issues that bug them such as seat hogging. We will continue to monitor customer and employee comments for feedback.”
|
|
|
|
