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LIRR Campaign Promotes Safety Around Tracks
MTA Long Island Rail Road (LIRR) recently introduced a public safety campaign to remind residents in communities close  to the LIRR tracks that trespassing on railroad property is illegal, always dangerous, and often fatal. LIRR trains struck 35 trespassers in 2013, of whom 28 died of their injuries.
The “Don’t Shortcut Your Life” campaign includes television, radio, online, and print elements. The simple message is to remind pedestrians to cross tracks only at designated grade crossings.
LIRR President Patrick Nowakowski said, “Trains operate at a high rate of speed and take a long distance to come to a stop. No one should ever be on the tracks or right-of-way as trains can come through without warning.”
In addition to the ad campaign, LIRR is reaching out directly to its customers via public address announcements, electronic message boards, posters, and social media including its website, customer service email/text alerts, Facebook, Twitter, and YouTube.
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