December 19, 2014
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APTA's New Strategic Plan Addresses Industry's Transformational Issues

APTA’s Board of Directors adopted the association’s 2015-2019 Strategic Plan at a meeting in Washington, D.C., on Dec. 5.

“The public transportation industry is in the midst of exciting change, as people are both supporting it and ­riding at increasing levels,” the plan states. “This transformative change brings ­challenges and opportunities.”

The plan presents the strategic priorities for the association for the next five years; it is meant to act as a clear, concise high-level framework for APTA’s annual resource planning and member service development.

Specifically, it outlines how APTA will address goals and support membership, and it establishes desired outcomes toward which the association will measure progress on an annual basis.

As such, it focuses on five overarching areas as priorities: safety and security, resource advocacy, workforce development, demographic shifts, and technological innovation.

“This plan is intended to deepen APTA’s value to members, and ensure that APTA remains our members’ ‘go-to’ support system,” said APTA Chair ­Phillip Washington, general manager and chief executive officer, Denver Regional Transportation District, who headed the Strategic Plan Steering Committee.

“The plan sharpens our focus and ensures that we’re taking the right action at the right time, that we’re connecting the plan to board, committee, and staff work, and that we’re addressing the key trends that are driving so much change,” he added.

With increased ­emphasis on technological changes and demographic evolution, the Strategic Plan reflects the evolution that society in general, and the public transportation industry in particular, have undergone since APTA released its last strategic plan in 2010.

The committee conducted extensive member outreach throughout 2014, including ­listening sessions at major APTA meetings, online webinars, and member surveys. The committee also consulted partners outside APTA for input.
The goals are written in the context of APTA’s overall vision, mission, and core values, using and building on an array of existing member services.

In the next few months, APTA staff will work closely with its membership, especially APTA committees, to put the plan into action. Find the plan at the APTA website.
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