The Antelope Valley Transit Authority (AVTA), Lancaster, CA, will become the first public transit agency in California to display digital advertising on the side of a public transit bus as part of a five-year pilot program to determine if such advertising is a distraction to drivers. The state legislature granted AVTA permission to conduct the pilot; the agency will work closely with the California Highway Patrol (CHP) to monitor the program. Digital advertising signs could serve as a more affordable alternative to vinyl wraps on bus exteriors. Business leaders and state legislators join Rep. Steve Knight (R-CA), fifth from right, and, from fourth from right, AVTA Directors Dianne Knippel, Fred Thompson and Vice Chair Marvin Crist.