May 15, 2015
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RTC Partners in 'Look Up and Look Out' Campaign

The Regional Transportation Commission of Washoe County (RTC) in Reno, NV, has joined the cities of Reno and Sparks, Washoe County and Nevada DOT in presenting a pedestrian and driver safety campaign for local television and social media. The county has reported 11 traffic deaths since the beginning of the year.

The campaign, titled “Look up and Look Out for Each Other,” depicts people who fail to be observant because they are distracted by mobile devices. In Nevada, it is against the law to use a non-hands-free electronic device while driving. Samples of the messages can be viewed at these two links.

“Safety is the top priority for the RTC. With the prevalence of handheld electronic devices, this creates even more distractions. We want to remind everyone no text, tweet or call is worth a life,” said RTC Executive Director Lee Gibson.
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