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New Vehicles, Branding at Gold Coast
The Gold Coast Transit District (GCTD), Oxnard, CA, recently unveiled its new fixed route and paratransit vehicles and their new branding. The exteriors of the new vehicles, 40-foot fixed route buses from Gillig and paratransit vehicles from Mobility Ventures LLC, display a color scheme of blue, green and gold, along with the system’s new logo and the slogan “Go Green—Go Gold Coast Transit.” GCTD General Manager Steven P. Brown called the branding effort “a community-driven process, beginning with all of the community outreach to gather input, to working with local businesses for the new design scheme and lastly, purchasing vehicles made here in the USA.” Cutting the ribbon are, from left, Norm Reynolds, Gillig regional sales manager; Port Hueneme Mayor Pro Tem Doug Breeze; Ventura County Supervisor John Zaragoza; Oxnard Councilmember Carmen Ramirez; Brown; GCTD Board Chair and Ojai Mayor Pro Tem Paul Blatz; back, Ventura Councilmember Carl Morehouse; and far right, Robert Lurie, GCTD director of fleet and facilities.
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