August 21, 2015
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Central Arkansas Transit Rebrands

The Central Arkansas Transit Authority in North Little Rock recently held a special celebration to announce its new name, Rock Region METRO, a move Executive Director Jarod Varner said reflects the “citizen-focused, forward-thinking organization we are.” Varner, at the podium, center right, said, “We want to weave our brand into every aspect of our business, educating the public about our services while also representing a transit system of which they can be proud. The rebranding of Rock Region METRO is more than just a new name and logo,” Varner added. “It’s an opportunity to more fully engage our community in how they perceive public transit in central Arkansas.” System changes include the introduction of 15 buses powered by compressed natural gas, free Wi-Fi on all of the agency’s buses and the addition of 35 new bus shelters by the end of the year.
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