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Metro Transit Renames Station for Stadium
Metro Transit in Minneapolis/St. Paul is changing the name of its Downtown East/Metrodome light rail station to the U.S. Bank Stadium Station after the new home of the Minnesota Vikings.“
"U.S. Bank Stadium already is proving to be a beacon in the Minneapolis skyline,” said Metro Transit General Manager Brian Lamb. “On an annual basis, hundreds of thousands of Twin Cities metro area residents and visitors pass through this station, which will now be linked to an obviously identifiable Minneapolis landmark.”
The station, adjacent to the stadium, is on both the Blue and Green lines and served as a connection for more than 1.3 million rides in 2015. Stadium construction is 90 percent complete and is scheduled to open in time for the Vikings’ 2016 season. The name change includes updating signs, maps and pocket schedules throughout the Metro Transit system, its websites and audio announcements.
As part of the naming agreement with the Minnesota Vikings and the Minnesota Sports Facilities Authority, Metro Transit will receive $300,000 in annual in-stadium promotions, print and radio advertising and direct marketing support to encourage public transit ridership to stadium events.
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