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Riders Like Me: CapMetro Showcases Diverse Riders
Building on the concept that public transit is for everyone, Capital Metro in Austin has teamed up with some of the city’s photographers and filmmakers in a year-long project that brings their riders’ stories to life and overcomes the misconception that “people like me don’t ride.”
The agency partnered with 15 artists who interviewed and photographed riders on board buses and trains and at stops and stations. From that work, Capital Metro developed the Austin Collective social media project to showcase all kinds of riders—shop owners, baristas, entrepreneurs, cooks, students, construction workers, farmers, musicians and mothers—reflecting the city’s diversity and uniqueness.
“We are fortunate to live and work in Austin, a city filled with talented artists. We were excited to work with them to feature our riders, something we’ve never done in this way before,” said Dan Dawson, Capital Metro’s vice president of marketing and communications. “More than 1,100 people came out in just four days to see this great exhibit, learn about the people in our city and show their support of transit.”
The project shares some elements with other “common man” projects, including today’s “The Humans of New York” and many Great Depression-era art initiatives. The Austin Collective was designed with those projects in mind, but with a local public transit focus, agency officials said.
In addition to the Austin Collective’s presence on social media, the project’s more than 50 photographs and short films were featured in a two-weekend exhibit as part of a citywide event.
See the Austin Collective on Tumblr here.
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| Capital Metro's art project shows that public transit is for everyone. |
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