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VIA's New Safety Message Builds on Area's Heritage
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Just as Texans would never forget the Alamo or deny their Spurs pride, VIA Metropolitan Transit in San Antonio wants its riders to add one more thing to their “never do” list: Don’t chase the bus.
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VIA’s new safety campaign spreads the word in a memorable way by building on the region’s heritage and traditions as part of its core messaging. “Chasing the bus is like forgetting the Alamo,” the campaign poster says. “You just don’t do it.”
The campaign also reflects the agency’s partnership with Vision Zero San Antonio, a community-wide effort to advance public safety.
“There’s always another bus,” said VIA President/CEO Jeffrey C. Arndt at the campaign roll out. “There’s only one you.”
Arndt added, “The safety of our customers, employees and the traveling public remains VIA’s top priority as we work each day to connect our region. Through this campaign, we are calling attention to the potential danger associated with chasing a bus as part of our ongoing work to expand community awareness of safe travel practices.”
Others at the eve nt included Councilwoman Shirley Gonzales and VIA Vice President of Safety, Training and System Security Tremell Brown, who reiterated the value of regional safety initiatives, including Vision Zero San Antonio, part of a national safety effort.
The VIA event was broadcast live on Facebook, and the agency asked riders and community members to share the safety message on social media platforms using the hashtag #DontChaseTheBus, and add their own “never-dos” to the list.
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