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Member Webinar Scheduled on Review of APTA Conferences

 At its meeting on Oct. 7, the APTA Board of Directors will be asked to consider and adopt a new portfolio and schedule of APTA meetings and conferences to better align with members’ interests and the industry’s challenges. This revised strategy was developed by the 47-member Revenue Task Force after a year-long review and endorsed by the APTA Executive Committee on Sept. 8.

APTA has scheduled a webinar to review the recommended event port­folio with APTA members, and to gather input prior to the Board of Directors meeting. The webinar will be held at two separate times to accommodate members. The dates are Wednesday, Sept. 27, at 2 p.m. Eastern time and Monday, Oct. 2, at noon Eastern time. Members are encouraged to join in one of the webinars to learn more and to provide commentary. Sign up for the Sept. 27 webinar here and the Oct. 2 webinar here. Registrants will receive a confirmation email containing information about joining the webinar.

APTA Chair Doran Barnes said, “This proposed portfolio of meetings is forward-looking and dynamic, enabling APTA to provide new, focused and more flexible meetings designed to exceed member expectations and serve industry needs.”

In recommending the new event portfolio, the Revenue Task Force, chaired by APTA Secretary-Treasurer Kim Green, noted that APTA’s current structure has not changed significantly in 30 years, and that APTA’s recent member survey found that only 14 percent of members wanted to continue the status quo and 53 percent favored the combining of meetings.

The recommendation calls for creating a new and more relevant APTA event portfolio that better addresses industry trends and facilitates a more flexible and nimble way of addressing member needs and interests by:

* Reducing the number of independent major meetings and conferences from 18 to six and reducing the number of multiple events with similar audiences;

* Orienting them toward a focus on multimodal and industry cross-cutting issues;

* Allowing for the ability to add ­special purpose/thematic workshops as appropriate (e.g., cyber­security, asset management, state of good repair, etc.);

* Better balancing “buyer” and “seller” event participation and business development opportunities; and

* Providing better opportunities for using keynote speaker, new potential member participation, sponsors/exhibitors, etc.

The webinars will provide additional details on the new individual ­meetings/conferences themes and schedule, target audiences, their connection to APTA committees and on the transition issues from current offerings to proposed new ones.

The Revenue Task Force also made recommendations on other issues including member dues, registration costs, advertising, and new revenue sources. Several of these actions are being implemented by APTA management, and dues and registration costs will be considered at a future date by the board of directors.


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