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San Diego MTS Approves Sycuan Casino Naming Rights
The San Diego Metropolitan Transit System (MTS) has approved a naming rights agreement with Sycuan Casino for Green Line light rail that will generate up to $25.5 million in non-fare revenue for MTS operations over a term of up to 30 years.
"MTS has been one of the nation’s leaders in securing new sources of revenue to support our operations,” said Chief Executive Officer Paul Jablonski. “The Sycuan Green Line agreement will be a sustainable revenue source that will be used exclusively to help maintain our level of service throughout San Diego.”
Cody Martinez, chairman, Sycuan Band of the Kumeyaay Nation, said, “This agreement furthers our commitment to invest in organizations that serve the entire San Diego community. We are excited for the public to take advantage of the MTS transportation network to be able to access all of our current casino and future resort amenities.”
The Sycuan Green Line is almost 24 miles long and serves some of the region’s major attractions, with stations in the cities of Santee, El Cajon, La Mesa and San Diego. The agreement also allows Sycuan to operate bus shuttles to the casino from four MTS transit centers and gives Sycuan the right to change the name of three MTS stations.
This is the second major naming rights agreement for MTS. UC San Diego Health and UC San Diego are in the third year of a 30-year naming rights agreement for the UC San Diego Blue Line.
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A San Diego MTS Green Line light rail vehicle. MTS has entered into a naming rights agreement with Sycuan Casino for the line.
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