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Survey: Most Transit Riders Prefer Cashless Fares

Almost 90 percent of public transit riders prefer to pay their fares without cash, according to a 2017 national Facebook survey conducted by ETA Transit: 51.7 percent with prepaid fares, 31 percent with a smart device and 7 percent with a credit card.

Fifty-one percent said public transit would be their transportation option of choice, compared with 38 percent who preferred driving their own vehicle.

“We expected that ‘driving own vehicle’ would win hands-down,” the ETA report stated, suggesting that climate change concerns and “the growing trends of the millennial generation eschewing car ownership” may have influenced the results.

Also, while more than 70 percent of respondents live more than one mile from the nearest bus stop, almost 13 percent drive to the stop, while more than 77 percent walk.

ETA Transit also surveyed public transit professionals via email and social media, focusing on operational challenges such as dealing with disasters, training, purchasing, use of technology (on-board digital advertising, automatic passenger counters) and finance issues.

See the complete study results here.

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