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Uber Spearheads Collaborative Cincinnati Mobility Lab
Uber has joined with entities including the Southwest Ohio Regional Transit Authority (SORTA) in Cincinnati and the Transit Authority of Northern Kentucky (TANK) in Fort Wright in a three-year partnership to launch an organization that will share data, conduct studies, engage employers and activate designers to help create an innovative and strategic transportation plan for the Cincinnati region.
Uber and its partners announced the formation of the Cincinnati Mobility Lab at a Jan. 31 media event at the Cincinnati USA Regional Chamber. Other partners include the chamber, the city of Cincinnati and the Ohio-Kentucky-Indiana Regional Council of Governments.
“Acting in partnership with others, we believe shared mobility can build a better transportation system for all,” said Andrew Salzberg, head of transportation policy and research for Uber.
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| Cincinnati Metro CEO & General Manager Dwight A. Ferrell, at podium, addressed partners in the Cincinnati Mobility Lab. |
Among its other activities, the partnership will launch a public transit study with SORTA and TANK.
SORTA Chief Executive Officer & General Manager Dwight A. Ferrell said, “We’re excited for this new partnership with Uber that will provide us with unprecedented access to data and insights that will further enable our efforts to plan for the future needs of our riders as we continue working to reinvent Metro.”
TANK General Manager Andrew Aiello added, “We’re delighted to be part of this first-of-its-kind opportunity for transit and Uber to work together to better understand transportation access in the region and create a strategic plan for the future.”
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