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APTA NEWS
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The Northern Indiana Commuter Transportation District seeks a chief real estate and development officer. [More]
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The Santa Cruz (CA) Metropolitan Transit District is looking for an assistant human resources manager and a safety, security and risk manager. [More]
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Long Beach (CA) Transit requests proposals for a Mobile Gateway Routers project. [More]
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2018 AdWheel First Place Winners
APTA’s AdWheel Awards recognize the marketing and communications efforts of association members and showcase the strategic value of communications and marketing in the industry.
Public transportation systems and businesses compete within their peer group, based on number of annual passenger trips or in the separate business member group. The awards are further organized into two categories: Best Efforts to Increase Ridership/Sales and Best Educational Effort. Each of those two categories has seven subcategories. Judges did not award winners in all groups or subcategories, and there were some ties.
The 2018 first-place winners, listed below, were announced at the recent Marketing and Communications Workshop; Grand Award winners will be announced at a special ceremony during the APTA Annual Meeting, Sept. 23-26 in Nashville.
Category 1:
Best Marketing and Communications
To Increase Ridership or Sales
Key for Member Type:
* Group 1: Fewer than 4 million annual passenger trips
* Group 2: Between 4 million and 20 million annual passenger trips
* Group 3: Greater than 20 million annual passenger trips
* Group 4: Business members
Best Print Media
Denton County Transportation Authority, Lewisville, TX - 1
City of Albuquerque Transit Department, NM - 2
Spokane Transit Authority, WA - 2
Metropolitan Transit Authority of Harris County, Houston - 3
American Seating Company - 4
Best Electronic Media
Waco Transit System, TX - 1
Kansas City Area Transportation Authority, MO - 2
Pace Suburban Bus, Chicago - 3
Apollo Video Technology - 4
Best Special Event
Lake Erie Transportation Commission, Monroe, MI - 1
Kansas City Area Transportation Authority - 2
Pinellas Suncoast Transit Authority, St. Petersburg, FL - 2
Metropolitan Atlanta Rapid Transit Authority - 3
Metropolitan Transit Authority of Harris County - 3
Motor Coach Industries - 4
Best Social Media
Southern California Regional Rail Authority (Metrolink) - 2
Best Partnership
South Bend Public Transportation Corporation (Transpo), IN - 1
Hillsborough Area Regional Transit Authority, Tampa, FL - 2
Société de transport de Montréal, Quebec - 3
Best Shoestring Tactic
Denton County Transportation Authority - 1
South Florida Regional Transportation Authority - 2
Miami-Dade Transit - 3
Best Comprehensive Campaign
Central Midlands Regional Transit Authority, Columbia, SC - 1
Delaware Transit Corporation - 2
Orange County Transportation Authority, CA - 3
Tri-County Metropolitan Transportation District of Oregon (TriMet) - 3
Q’Straint - 4
Category 2:
Best Marketing and Communications Educational Effort
Best Print Media
Go Triangle, Research Triangle Park, NC - 1
C-TRAN, Vancouver, WA - 2
Regional Transportation District, Denver - 3
Complete Coach Works - 4
Best Electronic Media
Go Triangle - 1
Hillsborough Area Regional Transit Authority - 2
Regional Transportation Authority, Chicago - 3
Regional Transportation District - 3
INIT Innovations in Transportation Inc. - 4
Best Special Event
Go Triangle - 1
Southern California Regional Rail Authority (Metrolink) - 2
South Coast British Columbia Transportation Authority (TransLink) - 3
Trapeze Group - 4
Best Social Media
San Joaquin Regional Transit District, Stockton, CA - 1
Jacksonville Transportation Authority, FL - 2
VIA Metropolitan Transit, San Antonio, TX - 3
Complete Coach Works - 4
Best Partnership
Denton County Transportation Authority - 1
Kansas City Area Transportation Authority - 2
Metropolitan Atlanta Rapid Transit Authority - 3
Pavlov Advertising - 4
Best Shoestring Tactic
Go Triangle - 1
Hillsborough Area Regional Transit Authority - 2
LYNX - Central Florida Regional Transportation Authority, Orlando - 3
Best Comprehensive Campaign
Lake Erie Transportation Commission - 1
Des Moines Area Regional Transit Authority, IA - 2
Los Angeles County Metropolitan Transportation Authority - 3
Transit App - 4
See an archive of past AdWheel Award recipients here.
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