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SEPTA Enters Partnership with NRG Energy
The Southeastern Pennsylvania Transportation Authority (SEPTA) and NRG Energy announced a partnership July 26 that includes the renaming of SEPTA’s Broad Street Line station originally known as Pattison Station at the Sports and Entertainment Complex in South Philadelphia as NRG Station. Starting this month, NRG Station will display new signage, maps and interactive screens. NRG Energy will also provide portable power packs at that station and others; SEPTA customers can rent them to charge phones and other electronic devices while they travel.
“This agreement with NRG will deliver major benefits to our customers and other taxpayers who help fund the authority’s operations,” said SEPTA Board Chairman Pasquale T. Deon. “The income this generates will go directly toward the everyday costs of running the transit system.”
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NRG Energy is making portable phone chargers available for rent at SEPTA stations as part of its partnership with the agency.
| SEPTA General Manager Jeffrey D. Knueppel called the agreement “a win-win for SEPTA customers, delivering improved amenities while generating new revenues beyond the farebox.” He added, “SEPTA has worked hard to find innovative ways to enhance service while controlling costs, and we will continue to aggressively pursue more opportunities moving forward.” The partnership with NRG includes SEPTA’s third major station renaming agreement in recent years.
This partnership is consistent with SEPTA’s mandate to seek alternative sources of revenue. A measure passed by state lawmakers in 2007 to provide funding for transportation in Pennsylvania called on the agency and others in the state to bolster efforts to generate non-farebox revenues.
A third partner—Intersection, a smart cities technology and media company—has worked with SEPTA on a campaign to bring in additional advertising dollars. The firm is supplying digital upgrades at NRG Station that will provide real-time information to customers and enhanced support to advertisers.
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