November 30, 2018
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Operation Lifesaver Offers Rail Safety Education Report

Operation Lifesaver Inc. (OLI) announces the release of a new report for public transit agencies, Best Practices for Rail Transit Safety Education, supported by FTA and available for download here.

The report is based in part on a survey of past recipients of OLI’s Rail Transit Safety Education Grants, which covered 25 organizations in 16 states and the District of Columbia. It provides five recommendations for developing an effective public education campaign: match the approach to the target audience, balance goals with resources, make the campaign engaging for the audience, work with partners to expand your reach and spread funding over several educational projects.

The report also considers the pros and cons associated with different types of public outreach including radio and TV ads, videos, social media, vehicle/station/platform ads, billboards, community events and classroom materials.
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