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The San Diego Association of Governments (SANDAG) seeks an executive director. [More]
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The city of Fort Collins, CO, is looking for a Transfort/parking services director. [More]
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The South Bend (IN) Public Transportation Corporation (Transpo) requests proposals for procurement of bus shelters. [More]
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White House Reporter Joins APTA's Legislative Conference
Ashley Parker, a White House reporter at the Washington Post, will be speaking at the March 18 afternoon General Session: Welcome to Washington during APTA’s 2018 Legislative Conference. Parker previously worked at the New York Times for more than a decade, covering politics. In addition, Parker is a political analyst for MSNBC.
This year’s event convenes March 18-20 at a new location: the Grand Hyatt Hotel in Washington, DC.
To learn more and register for the conference, click here.
Transit Communications Professionals Share Insights at APTA Workshop
Public transit agency PIOs and other communications and marketing professionals convened for APTA’s largest ever Marketing & Communications Workshop, Feb. 25-28 in San Francisco, to share best practices in how to increase ridership, crisis and employee communications, communicating with the media, strategies for providing a comprehensive customer experience, social media and more.
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APTA Chair Nathaniel P. Ford Sr. addresses attendees at APTA's Marketing & Communications Workshop. Jeremy Menzies | SFMTA Photo.
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APTA Chair Nathaniel P. Ford Sr., CEO of the Jacksonville Transportation Authority, and APTA President and CEO Paul P. Skoutelas delivered opening remarks, following host agency welcomes from Grace Crunican, general manager, San Francisco Bay Area Rapid Transit District (BART), and Edward D. Reiskin, director of transportation, San Francisco Municipal Transportation Agency (SFMTA). JC Vannatta, member of the APTA Board of Directors, chair of the Marketing & Communications Committee, and director, communications & marketing, of Tri-County Metropolitan Transportation District of Oregon, presided.
Ford outlined challenges facing public transportation and provided a progress report on his five priorities for APTA, including the need to embrace the new mobility paradigm and how organizations such as TNCs are increasingly providing new public transportation options. “APTA has a role in helping agencies understand this paradigm and working toward the future,” he said.
Skoutelas stressed APTA’s overarching goals of being more influential, respected and effective. He also reiterated Ford’s priorities and how public transportation is undergoing great change: "at APTA’s Mobility Summit this summer, our thought leaders will be discussing all the ways we can evolve.” Skoutelas also acknowledged the role communicators play in advancing APTA’s goals and priorities. “We rely on people who know how to tell our story. You have a tremendous amount of responsibility to make sure the messaging is done right."
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MARTA's Mallory Wright is the 2018 Call Center Challenge winner.
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Crunican discussed the introduction of new railcars to the BART system, an expansion of services and an initiative underway to improve the cleanliness of stations and how that initiative is being communicated to the public. Reiskin provided an overview of SFMTA’s various modes and the challenges and opportunities facing public transportation in the San Francisco Bay area and beyond.
The workshop also featured the finals of APTA’s 2018 Call Center Challenge. The event saw five finalists, from 49 organizations that initially entered the competition, testing their customer service and problem-solving skills through a series of simulated customer phone calls on topics ranging from riders reporting criminal behavior to personal items left on vehicles. APTA congratulates Mallory Wright of Metropolitan Atlanta Rapid Transit Authority (MARTA) on being named overall winner.
Also at the workshop, APTA's 2018 AdWheel Awards recognized top marketing and communications initiatives. A full listing of the first-place-winning public transit systems and business members will be shared in the March 12 issue of Passenger Transport.
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