A bi-monthly news publication for AWI Manufacturing
& Supplier Members
April 21, 2011

Last Call to Register for AWI Spring Professional Development Seminars!

Check out the feast of AWI education opportunities May 11-14, 2011, in St. Louis, MO. Now is the time to invest in your business and prepare for economic recovery. An investment in AWI’s "best in class" seminars and leadership programs will deliver a recurring return throughout the year. Registration closes tomorrow, Friday, April 22.

Best in Class!
AWI’s courses will help you advance your knowledge, increase your power, and improve your competitiveness. Being "best in class" can mean the difference between discovering new business opportunities and getting the next profitable job every time.

Lead the Way to...

  • Inspiring Your Team
  • Streamlining Operations
  • Growing with the "Green" Movement
  • Expanding Your Network
  • Cultivating Chapter Growth
  • Maximizing Profits
  • Beating the Competition

It’s not too late to learn new ways to enhance your skills and fine-tune your business operations to maximize opportunities during the economic recovery. Get a competitive edge! Click here for more information and to register today!  Remember to login as an AWI Member for the special member rates.

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AWI Learning Forum

“QCP Talk” Accepting Registrations for April 27

AWI’s "QCP Talk" will be delivered by Joe Sorrelli, a Quality Certification Program (QCP) Representative and Past President of AWI. Register early to get answers to your QCP questions. Seating is limited to only 45 AWI members; so don’t delay.

"QCP Talk"
April 27, 2011
2:00 pm (EDT), Online
Presenter: Joe Sorrelli

Free of charge to AWI members. Details and registration are available by clicking here. Participation is limited to 45, so register early.

About Joe Sorrelli
He is a 50-year veteran of the architectural woodwork industry having worked his way up the ladder from apprentice to business owner. In 1994, Mr. Sorrelli became a consulting business coach and advisor for many woodworking firms around the country. His extensive knowledge of industry standards and practices has been tapped for independent woodwork project inspections and as an expert witness in court cases.

Mr. Sorrelli’s involvement with the AWI Quality Certification Program (AWI QCP) began with its founding, serving as a QCP Inspector for several years, and making presentations about QCP to Architects, Designers and Woodworkers. His involvement with AWI dates back to 1979 and volunteer work on many committees, including Cost of Doing Business, Insurance and Education. He served as AWI President for 1993-1994 and since then has been a three-term Past President delegate to the AWI Board of Directors. Mr. Sorrelli began conducting Design Pro presentations for AWI in the 1980s, providing AIA-approved continuing education to Architects and Designers. As a member of the AWI Speakers Bureau, Mr. Sorrelli is well versed in the Architectural Woodwork Standards and the Quality Standards Illustrated and can speak on any section or subject.  

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AWI Opens Its eLearning Web Portal; Check It Out!

AWI eLearning...Always On, a new online resource is a click away, 24/7. Sharpen your skills and augment your knowledge to improve efficiency and increase your bottom line. Check out study modules, PowerPoint presentations, webinars, podcasts, self-directed courses, and other professional development resources.

Stop back often. "Fundamentals of Estimating" is now open. Other new courses and education resources will roll out throughout 2011.

AWI members may enter through the "Members Only" portal, so be sure to login FIRST at www.awinet.org. Then, on the home page, on the left menu column look for "Educational Offerings" to find the "eLearning" tab. Click on that tab and enter a new world of learning opportunities.

Your suggestions and comments are welcome. Remember that the site is under continuous development and refinement while being Beta tested. Check out what is already operative and check back often for new offerings. AWI e-briefs will include announcements about the AWI eLearning...Always On site.
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AWI’s “Talk” Series Continues with “AWS Talk,” May 25

Do you have questions about the Architectural Woodwork Standards (AWS)? Can you find what you are looking for in the Standards? Do you want to participate in update and revision process? Get answers to your questions.

"AWS Talk"
May 25, 2011
2:00 pm EDT, Online
Presenter: Randy Jensen

Free of charge to AWI members. Details and registration are available by clicking here. Participation is limited to 45, so register early.

About Randy Jensen
For those members who don’t know Mr. Jensen, he is a 30-year veteran of Leonard Peterson in Auburn, AL. He has served AWI in the following capacities: Quality Standards Board of Review, AWILL Executive Management Team and Press Division Bursar, and the AWI Board of Directors. He is currently chair of the AWI Technical Committee and continues as an AWI Representative to the Joint Standards Committee, on which he works with AWI, the Architectural Woodwork Manufacturers Association of Canada (AWMAC) and the Woodwork Institute (WI), developers and publishers of the industry-wide Architectural Woodwork Standards released in August 2009.
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Business Tools

The Talk this Week on the AWI LinkedIn Network

What are the hot topics this week among AWI members connecting on the AWI LinkedIn network, now 1,100+ participants strong?

Hot topics include:

  • Agrofiber core material
  • WoodIQ seeking bloggers
  • Employment opportunities

Click into the forums anytime to find out what’s important among architectural woodworkers. The AWI LinkedIn home page is here. See what your peers are saying. If you’re not yet registered with LinkedIn, do it when you check out the current discussions. It’s free and it’s a useful networking tool among AWI members.
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AWI Award of Excellence Winners, Quality Sells Woodwork

Need a reason to stay in touch with your past and present customers? Tell them you earned an AWI "Award of Excellence" (AOE). See the project of one of the AOE winners – CBR Woodworking, LLC – featured in the winter edition of Design Solutions.

CBR Woodworking, LLC of Hainesport, NJ fabricated the woodwork throughout the Kurtz Center for the Performing Arts associated with the William Penn Charter School, established in Philadelphia in 1689. Shown here is one of the interior views of the theater, which primarily functions as a teaching facility. The detailing includes pilasters on the theater walls that recall columns, while the rich Cherry panels, seat backs, doors and trim give the impression of being insider a music box. Other views of the architectural woodwork throughout this project can be seen in the winter 2011 issue of Design Solutions.
Photo Credit: Jeffrey Totaro, Gladwyne, PA

Visit the AWI Web site for information and submission forms for the upcoming (summer 2011) AWI "Award of Excellence" (AOE) program. The deadline is May 1, 2011.

Use an AOE award to market your excellence and gain a competitive edge during these challenging times when others are seeking entry into your markets. All Manufacturing Members are eligible to participate. Gain exposure among the outstanding projects of AWI Manufacturing Members who are featured in Design Solutions Magazine, AWI’s official quarterly journal.

Benefits to AOE honorees include exposure in the online issue of Design Solutions Magazine which is open for business 24/7, plus distribution to more than 25,000 industry professionals. Design Solutions showcases, quality, professionalism and creativity among architectural woodworkers.
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Reducing Turnover to Help Create Lifetime Employees

Employees entering the workforce today are associated with higher turnover rates than prior generations, often citing personal fulfillment as a top priority for their careers. But employers can help reduce the costs and disruptions resulting from high rates of employee departure.

Insperity recommends considering the following steps:

  • To attract long-term employees, businesses should devote ample time and resources to recruiting. Job descriptions and a formal, consistent hiring process should be in place prior to interviews, and background checks should be conducted. Orientation programs are important to help acclimate new employees to their jobs and work environment.
  • Although competitive salaries and benefits are vital recruitment and retention tools, they are not the lone solution. A fulfilling job and work-life balance are critical motivators.
  • It is important to maintain the excitement level employees felt their first day. Employees who clearly understand a company’s expectations and their role in the organization are probably more willing to consider their job as a career. Appropriate goals and expectations must be addressed from the outset.
  • Quality training and development programs offer opportunities to enhance employee skills, providing higher employee satisfaction and productivity levels.

Article by Insperity (NYSE: NSP), a trusted advisor to America’s best businesses for more than 25 years, which provides an array of human resources and business solutions designed to help improve business performance. Insperity Business Performance Advisors offer the most comprehensive Workforce Optimization solution in the marketplace that delivers administrative relief, better benefits, reduced liabilities and a systematic way to improve productivity. Additional offerings include MidMarket Solutions, Performance Management, Expense Management, Time and Attendance, Organizational Planning, Employment Screening, Recruiting Services, Retirement Services, Business Insurance and Technology Services. Insperity business performance solutions support more than 100,000 businesses with over 2 million employees. With 2010 revenues in excess of $1.7 billion, Insperity operates in 58 offices throughout the United States.  For more information, call 800.465.3800 or visit www.insperity.com.

Please see the AWI cautionary statement in the right-hand column. 


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Trade Shows / Industry Forums

AWI Members to Receive Discount at AWFS® Fair

All members of AWI will once again be eligible to receive a 10% discount on any of the 46 AWFS® Fair College of Woodworking Knowledge (CWWK) educational seminars, July 20-23 in Las Vegas, NV.

Sessions range from one and a half hour presentations and two-hour panels to three-and four-hour lecture/demos and an all-day Lean Manufacturing workshop. Seminars include the popular SMART programs (Special Machinery and Relevant Technology) that take place on the exhibit floor before the show opens in the morning. The SMARTs focus on technical information, new technology and machine processes.

Don’t miss these other show events:

  • A new education track debuts at the 2011 show. Shops Ten and Under features topics specific to shops with ten or less employees.
  • The Green Desk – Back in 2011, this is an Ask-the-Expert, drop by counter where you can ask questions related to sustainable programs, green building certifications, achieving LEED® credits and more. The desk will be hosted throughout the show by environmental organizations and trade associations with sustainability programs.
  • The smartSHOP – An exhibit hall attraction demonstrating "Simplicity in Automation for the Small Shop," throughout the course of the show, led by industry expert, Gero Sassenberg and others.
  • The Furniture Society convenes its 2011 annual conference in conjunction with the AWFS®Fair. Stop by their booth to see member works and look for TFS-related activities.
  • Cabinet Makers Association hosts a networking event open to all attendees with time for meeting and chatting as well as some serious problem solving.
  • The Belt Sander Races are back and a great way to unwind at the end of a foot-weary trade show day!
  • The Fresh Wood student competition –always a crowd pleaser with lots of wood eye candy.

Online registration for the CWWK seminars is open. To take advantage of the discount when registering online, members must fill in their association name and Code.  The Code Number for AWI is: AW4323

To register online or for more information on the AWFS®Fair, go to www.AWFSfair.org
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AWFS®Fair Offering Educational Sessions for Cabinet & Millwork Shops

The College of Woodworking Knowledge (CWWK) education program will offer a host of seminars targeted to cabinet and millwork shops, with a special series tailored to very small shops this summer at AWFS®Fair in Las Vegas, July 20 – 23, 2011.

A new education track, Small Shops Ten and Under, will focus on the issues and needs of shops with 10 or less employees. The new program is in direct response to a survey conducted by AWFS which found that more than 86 percent of 2009 attendees hoped seminars dedicated to the small shop could be offered at the next show.

Topics in the new small shop track range from sales and management to automation and software. 

  • Implementing Successful Sales Systems will address the challenge small business owners face when running the front and back end of the company. The seminar will be presented by Rick Hill, owner of OnPoint Sales and founder of WoodReps.com, a nationwide association of independent sales reps in the woodworking industry.
  • Business owners who wear all the hats in their companies will want to check out the in-depth workshop, Think Like an Entrepreneur !, based on the best-selling E-myth books of Michael Gerber.
  • A panel on Automating the Small Shop offers a view into automation conversion with two veteran shop owners who have been through the process as well as software and machinery representatives.
  • Tim Killen, author of the e-book, Google Sketch Up Guide for Woodworkers, will offer a two-hour Saturday morning session on Google Sketch Up for Woodworkers. This free software application can be advantageous for those who have yet to commit to purchasing a software system.

Courses under the Cabinet & Millwork track include:

  • Designer Carol Lamkins tackles a trend considered the "wave of the future." Aging in Place with Universal Designed Cabinetry will cover options for homeowners who want to remain in their homes in their golden years and have them customized to their needs and lifestyle.
  • In a panel entitled, How to Work with Architects & Designers, a designer, architect and project manager for a cabinet company share their perspectives and wish lists for working together.

For those seeking ways to capture additional market share, two seminars will lend inspiration:

  • Transitioning from Residential to Commercial Work will cover the pros and cons and what’s involved in making this kind of move.
  • Diversify! How to Capitalize on Market Opportunities is a panel prepared to outline the realities and opportunities in healthcare furnishings, closets, historic government jobs and adding a millwork package to your cabinet line.

The CWWK classes begin on July 19, the pre-show day, and will continue throughout the four days of the show.  All seminars are priced individually.  The full CWWK program is available online at www.AWFSFair.org.  To take advantage of the discount when registering online, members must fill in their association name and Code.  The Code Number for AWI is: AW4323
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Green Scene

Disney Shows Leadership with Certification Decision

Walt Disney Company, a long-time member of Fortune 500, is the latest corporate leader to show its support for third-party forest certification and embrace all credible certification programs, including the Sustainable Forest Initiative (SFI), according to its announcement.

In its 2010 Corporate Citizenship Report, released in late March, the Disney company says by the end of this year, all the paper and packaging in products sold to consumers in North America will be from sustainable sources – which means recycled content, forests certified to standards such as SFI, or known sources.

Disney is #57 on the Fortune 500 list, and in the United States alone, Disney Publishing produces 50 million books and 30 million magazines annually.

SFI said, "It also shows Disney has done its homework. When just 10% of the world's forests are certified, the best way to meet to address the environmental and social impacts of its products is by recognizing the value of all credible certification programs – including SFI, the Canadian Standards Association, the Programme for the Endorsement of Forest Certification and the Forest Stewardship Council." 

Read the latest blog of the SFI on www.goodforforests.com for more information.
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Federal Scene

IRS Issues Interim Guidance on Reporting of Employer-Sponsored Health Coverage

On March 29, the Internal Revenue Service (IRS) issued interim guidance to employers on informational reporting on each employee's annual Form W-2 of the cost of the health insurance coverage they sponsor for employees. Reporting is voluntary for all employers for 2011 and small employers for 2012.

The IRS is also requesting comments on this interim guidance. The IRS emphasized that this new reporting to employees is for their information only, to inform them of the cost of their health coverage, and does not cause excludable employer-provided health coverage to become taxable; employer-provided health coverage continues to be excludable from an employee's income, and is not taxable.

The Affordable Care Act provides that employers are required to report the cost of employer-provided health care coverage on the Form W-2. Notice 2010-69, issued last fall, made this requirement optional for all employers for the 2011 Forms W-2 (generally furnished to employees in January 2012). In its guidance, the IRS provided further relief for smaller employers (those filing fewer than 250 W-2 forms) by making this requirement optional for them at least for 2012 (i.e., for 2012 Forms W-2 that generally would be furnished to employees in January 2013) and continuing this optional treatment for smaller employers until further guidance is issued.  

Using a question-and-answer format, Notice 2011-28 also provides guidance for employers that are subject to this requirement for the 2012 Forms W-2 and those that choose to voluntarily comply with it for either 2011 or 2012. The notice includes information on how to report, what coverage to include and how to determine the cost of the coverage.

The 2011 Form W-2, prior IRS Notice 2010-69 deferring the reporting requirement for 2011, and Notice 2011-28 containing the new guidance are available on www.IRS.gov.
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Chapter News

Upcoming Chapter Events

What’s happening in your local AWI chapters and architectural woodwork communities?

Check out the informative AWI chapter programs sponsored in your area. Tap into your local AWI chapter for vital information that can help your business grow and put you in touch with fellow AWI architectural woodworkers and suppliers.  To reach any of the chapter officers for more information, visit the AWI Web site chapter page here.

AWI Virginia Chapter
When: May 4, 2011 (11:00 am)
What: Plant Tour, Lunch & Chapter Meeting
Plant Tour: Gaithersburg Cabinetry
Program: "What's Happening with AWI National"
Host & Presenter: Former Chapter President & current AWI Board of Directors member Steve Smith
Where: Warrenton, VA
Information: Bruce Cody, bcody@arcwoodva.com
; (p) 540.989.1040 

AWI Heart of America Chapter
When: May 19, 2011
What: Chapter Meeting, Program on AWS
Special Guest: Mike Bell, AWI National Director
Where: Wichita, KS
Host: Wend-Wood, Inc.
Information: Daryl Markel, Wend-Wood, Inc., (p) 316.264.1997 x201 

AWI New England Chapter
When: May 19, 2011 (3:00 - 5:30 pm)
What: "Strategies for Prosper in 2011" followed by cocktails
Presenters: Feeley & Driscoll, P.C. (CPAs and Business Consultants)
Where: Feeley & Driscoll Conference Center, Boston, MA; and Porters Bar & Grill
Registration & Information: Tye Waller, tye.waller@neawi.org, (p) 617.858.1616
AWI Arizona Chapter
When: August 2, 2011 (5:00 – 8:30 pm)
What: Chapter Meeting
Information: Carlos Castillo, ccastillo@jowat.com

AWI Chicago Chapter
When: June 9, 2011
What: Gold Outing
Where: St. Andrews Golf Course, West Chicago, IL 

AWI Iowa / Nebraska
When: June 17, 2011
What: Chapter Meeting
Sponsor: Jaeckle Distributors / Scott Neubauer
Where: DMAC

AWI Wisconsin Chapter
When: June 21, 2011
What: Board of Directors Meeting

AWI Heart of America Chapter
When: July 21, 2011
What: Chapter Meeting

AWI New England
When: July 25, 2011
What: Chapter Meeting on FSC & Annual Golf Outing

AWI Arizona Chapter
When: August 2, 2011 (5:00 – 8:30 pm)
What: Chapter Meeting
Information: Carlos Castillo, ccastillo@jowat.com 

AWI New England
When: August 12, 2011
What: Chapter Meeting & Annual Fishing Outing

AWI Wisconsin Chapter
When: August 16, 2011
What: Board of Directors Meeting & Program
Where: Milwaukee, WI

AWI Central PA Chapter
When: September 1, 2011 (1:00 – 3:00 pm)
What: Lunch, Presentation, Tabletop Exhibit
Program: "Business Relationships in an Electronic Age" Program
Presenter: Herb Meldahl, Meldahl Consulting Services
Where: C. Ted Lick Wildwood Conference Center, Harrisburg, PA
Information/Registration: See attached
Contact: Garry Astles, gastles@northwayind.com; (p) 717.503.6295

All chapters are encouraged to plan their events early to allow for ample promotion of your activities in this section of AWI e-briefs as well as through other avenues. Contact Greg Bednar, AWI Chapter Development Services at gbednar@awinet.org.

Members are encouraged to check chapter event listings in the most recent issue of AWI e-briefs, as well as with chapter officers and chapter Web sites for program changes. As plans become finalized, dates and presentations may change for chapter programs previously listed. This issue of AWI e-briefs contains the most current information available to AWI National.
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Next Issue of E-briefs

The next issue of AWI e-briefs will be published May 5, 2011.

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Founded in 1953, AWI is a nonprofit organization representing over 3,500 manufacturers, suppliers, and design professionals in the architectural woodwork industry.

AWI Mission:
The authoritative resource for excellence in architectural woodwork.

Copyright Architectural Woodwork Institute www.awinet.org

Click on the sponsors below to visit their web sites! Get better acquainted with these AWI Supplier Members and generous supporters of AWI.
Stiles Machinery, Inc.
CNA Commercial Insurance

M. Bohlke Veneer

Chemcraft ®

Gemini Coatings, Inc.

M.L. Campbell Company
Adservco Group

Art For Everyday, Inc.

Biesse America, Inc.

ETemplate Systems

Flexible Materials, Inc.

Häfele America Company

IMA / Schelling
American Alliance


Pollmeier, Inc

SCM Group North America

Sherwin-Williams Company

SL Laser Systems

Star Moulding & Trim Company

States Industries, Inc.

Waco Composites, Ltd

Registration Ends
Friday, April 22.

May 11-14, 2011
AWI Spring Professional
Development Seminars &
Leadership Conference
Sheraton St. Louis
City Center
St. Louis, MO


Leverage the AWS!
Build Business Partnerships

Presentations Available for Chapters, Architects, Woodworkers

Request a speaker/program
at www.awispeaker.org

AWI Speaker Bureau 

AWI - a Recognized Provider
AIA Learning Units

 Call AWI Headquarters
at 571.323.3636 for updated
AWI - AIA Form B 2007


AWI Help Line!
Contact help@awinet.org, a dedicated e-mail address to assure timely response to your requests for technical assistance.


AWI / AWS Wiki
Click here for access to:

* "Page 10" Submittals
* "Page 10" For
* Meeting Minutes


AWI Store
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Click here to shop now!


Update Your AWI
Contact Information
Keep your connection to AWI current.  Make certain that you receive all e-communications and subscriptions. Whenever your contact information changes, login to www.awinet.org 
and update your
information or e-mail
Cassey Gibson
AWI Membership Manager.


Member Company

Send news and press releases to AWI Marketing Director
Katie Allen.

Check the AWI Web site for AWI Member Company News. 
Click here.

The in-kind donations by AWI to theSkillsUSA National Leadership & Skills Conference have earned it the status of official sponsorship. As the organizer and developer of the national SkillsUSA Cabinetmaking Competition, AWI plays an impressive role in the entire contest process.


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Cautionary Disclaimer

The Architectural Woodwork Institute (AWI) makes every effort to ensure that published information is accurate and current. Neither AWI, nor any content contributor, officer, or employee of AWI warrants the accuracy, reliability or timeliness of any information published in AWI News-Briefs and/or AWI e-briefs, nor endorses any products, services or other information resources linked from AWI’s editorial content and shall not be held liable for any losses caused by reliance on the accuracy, reliability or timeliness of such information. Portions of the information may be incorrect or not current. Any person or entity that relies on any information obtained from this system does so at their own risk.


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