AWI e-briefs
A semimonthly news publication for Manufacturing & Supplier Members of the
Architectural Woodwork Institute
July 10, 2014
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AWI News

AWI Updates Its Web Site: Come On In

The AWI Web site,, has a new look with improved technology supporting its functionality.  Take a look here

Members will find the site more user-friendly; however, there is more to learn about using certain features, such as updating your profiles, renewing your membership dues, and more.  AWI will be sending you step-by-step instructions soon to “walk you” through such functions.

Meanwhile, look around the site.  It’s clean and straightforward and simplifies finding what you need. 

And, if you find a glitch (and we hope not), let us know. Contact AWI Project Manager Katie Allen at The Web site will continue to undergo minor tweaks in the coming weeks.

Meanwhile, due to new URLs of the new AWI Web site pages, please note that some of the links in the menu bars at the top and right-hand column of this edition of
AWI e-briefs may not be functioning yet.  Work is still underway. Thanks for your patience.

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July AWI NewsBriefs Right Here!

AWI’s official monthly print newsletter, NewsBriefs, is in the mail and should reach your shop around July 15, but you don't have to wait for delivery.  Access the July edition of NewsBriefs here.

Check out these and other articles:

  • “Do You Inspire Confidence & Certainty?” – an interview with featured speaker and author Tim Koegel who will speak on “Developing Exceptional Presentation Skills” at the upcoming AWI convention.
  • “CODBS – The Results Are In…And They Are Good!” – highlights of the 2014 AWI Cost of Doing Business Survey”
  • “Ready for Fresh Ideas” – highlights of AWI Industry Roundtable discussion topics shared by the forum leaders slated for the upcoming AWI convention.
  • “Chapter Officers Council Affirms Importance of AWI Chapters”  
  • QCP News – Growth Statistics and Re-branding

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Connect with New AWI Members! Who Joined in June?


Al Jaber Carpentry & Decor L.L.C, Abu Dhabi, United Arab Emirates,

Custom House Millworks, New Orleans, LA,

Dahnke & Rosales, Inc., Northglenn, CO

Excel Millwork & Moulding, Inc., Midway, FL,

Imagecraft Exhibits Commercial Division, Tolar, TX,

M. R. Dishman and Sons, Inc., Danville, VA,

Picardie Timber Frame, LLC, New Orleans, LA,

Precision Countertops & Millwork, Hatboro, PA,

Wood Specialties by Fehrenbacher, Evansville, IN,
Note: These new members joined AWI in June 2014.

Use the online Directory of AWI Manufacturing and Supplier Members at for contact information and access to the Web sites of these and other AWI members. The resource is open 24/7 for use in seeking manufacturers and suppliers of architectural woodwork.

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Education Outreach

Check Out Three Upcoming Regional Education Programs—and Register!



Registration Open!
July 24-25, 2014

“Advanced Project Management”

Location: Crowne Plaza Hotel, Warwick, RI

AWI New England Chapter

You will take back a toolkit of tips and techniques for successful, profitable projects from the Advanced Project Management 2-day seminar. You will understand how to negotiate fair contracts and purchase orders. You will learn to predict (and prepare for) the ups and downs of cash flow during a project. You will see how to effectively plan for material and labor needs.

Program Details: Click here

Jeff Stück, Stück Wood Works, Inc.; Nathan Durr, Wood Systems, Inc.; and Matt Lundahl, Meyer and Lunddahl Manufacturing Company

Information & Registration: Click here

Registration Open!
October 2-3, 2014

“Advanced Estimating”

Hilton Garden Inn, 31800 Smith Road, Romulus, MI 48174
There are a block of rooms offered at $109/night ending on September 1

Hosts: AWI Great Lakes and Ohio Valley Chaptesr

This course is designed to guide estimators in developing true anticipated costs, rather than overhead, pricing, profits, or job costing. Participants are introduced to the new AWI eCost Book and are shown how it can be used for estimating difficult projects.

AWI Great Lakes or Ohio Valley Chapter Members: $275
AWI National Member Only: $300
Non AWI Member: $600

Information: Click here

Click here
All registration payments must be received by September 28, 2014 in order to participate.  Please note that room night accommodations are not included with registration payment.

If paying by check, please make payment to “AWI Great Lakes Chapter” and mail to the following address:

AWI Great Lakes
7974 Lochlin Drive, Suite B4
Brighton, MI 48116

Please contact Kim Leugers (, (p) 248-437-4738) with questions regarding payment.

Save the Date!

November 13-14, 2014
“Advanced Project Management”

Location: East Stroudsburg University, East Stroudsburg, PA

Host: AWI New Jersey Chapter

Note to AWI Chapters:  These and other AWI National education programs are available for hosting by other interested chapters.  To schedule an Education Outreach session, contact Camerine Findlay at  Consult the AWI Education Outreach Procedure Manual here for details about how to tap into this AWI National supported program for AWI chapters.

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Convention Watch

Big Things Are Happening at the AWI 62nd Annual Convention: Registration Now Open!

BIG things will be happening in San Antonio, Texas, October 22-24, 2014.  If you accept AWI's challenge you will explore new directions, new opportunities and new possibilities for growth. The 62nd AWI Annual Convention will bring together AWI Manufacturing and Supplier Members to the Embassy Suites San Antonio Riverwalk – Downtown in the heart of the city.

Curious for More Information?

Check out the AWI convention brochure here.  It mailed to members on July 9 with the current issue of AWI NewsBriefs.  Look for full details about all of the sessions, awards ceremonies, speakers and more. Registration is now open here.

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Do You Inspire Confidence & Certainty? Learn Tricks of the Trade from Tim Koegel

Architectural woodworkers have numerous occasions when communication skills can make the difference between success or failure. 

Are you at your best when justifying the value of your services and quality of work to your customers?  Could you improve your presentation skills when speaking with design professionals to improve specifications for woodwork projects?  What about convincing bank officers of your financial needs for a huge unexpected project?In these professional situations, the quality of your presentations and the ease with which you state your case may help you “make the sale.”

Tim Koegel, author of the New York Times bestselling book, The Exceptional Presenter: A Proven Formula to Open Up and Own the Room, will share tips and techniques for application in your business and personal life, during the AWI 62nd Annual Convention, October 22-24, 2014 in San Antonio, TX.

Find out what he told AWI NewsBriefs this month and get a taste of what you can learn at the AWI convention.  See the cover story “Do You Inspire Confidence & Certainty?” here.

For more information about the convention, click here.  To register for the AWI convention, click here

About Tim Koegel

From the White House to boardrooms worldwide, Tim Koegel has strengthened the presentations, media relations and communication skills of CEOs, world leaders, business executives, managers and sales professionals.  Mr. Koegel conducts CEO Boot camps nationally. He helps prepare executives for IPO Road shows and funding presentations.  A consultant to the political world, Mr. Koegel has worked at The White House and with members of both the House and the Senate. He lectures at business schools and executive MBA programs throughout the country: Harvard, Yale, Duke, North Carolina, Michigan, Notre Dame and a host of others.  His clients include Deloitte, Forbes, New York Knicks, and Whitney Design Architects, among a long list of prestigious firms. Mr. Koegel is the author of the New York Times bestselling book, The Exceptional Presenter.  His most recent book, The Exceptional Presenter Goes Virtual, was named as a “Top Five” business book by both The Washington Post and the Wall Street Journal.

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Ready for Fresh Ideas? Get Them during the AWI Industry Roundtable Session!

The AWI 62nd Annual Convention, October 22-24, 2014, will offer an open forum for stimulating discussions and generating approaches to the challenges architectural woodworkers face every day.  If you are searching for new ideas that you haven’t considered before, save the date – October 24 – for the AWI Industry Roundtable.

Several members of the AWI Board of Directors will lead interactive discussions about six topics.  During the hour and one-half roundtable program learn from the discussion facilitators, share your experiences, pose questions, and gain fresh insights from others. You’re sure to take away at least six new ideas to explore for your own operation.

Take at a look at the July issue of AWI NewsBriefs here on page 4 for a sampling of the discussion points.



 "Next Generation Family Business Owner"

Kirsten Ingham
Pearson Millwork

"AWI Speakers Bureau: Promoting Your Business"

David Lock
Conley Caseworks

"Partnering: Opening the Door for New Opportunities"

John Leininger
Leininger Cabinet & Woodworking

"E-Cost Book: The Ultimate Labor Hour Estimating Tool"

Bruce Spitz
Classic Millwork & Products

"Business Culture & Skills: The Climate Makes the Difference

Kent Gilchrist
Fremont Interiors

"Brokering: Building  Successful Relationships"

Randy Jensen (AWI President)
Leonard Peterson & Company

Don’t miss the discussions!  For more information about the convention, click hereRegister here.

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AWI Learning Forums

Free AWI Webinars Coming Up: What Are They?

Tech Talk Webinar:
"Data Mining"

July 16, 2014
2:00 – 3:00 pm (EDT)

Presenter:  Eric Fetzer, Fetzer Architectural Woodwork

Data Mining: GIGO, garbage-in garbage-out.  How to get the most out of your system through data mining, report writing and data integration.  We will review common databases, how information is stored and how it can be retrieved.  Get all the information back out of your system that you have put in.

Cost: Free for AWI members

Register Here

Contact Camerine Findlay,

Green Talk Webinar

July 23, 2014
2:00 – 3:00 pm (EDT)

Presenter: Rob Ziegelmeier, AWI Sustainability Resources Representative

Cost: Free for AWI members

Register Here

Contact Camerine Findlay,

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AWI Learning Forums at IWF

AWI Members Share Experience at IWF Education Sessions

AWI will have a presence on several fronts at the IWF, August 20-23, 2014, in Atlanta at the Georgia World Congress Center.  Education is one of them.  The following sessions feature AWI representatives.  Register to attend at

“Can I Afford a New Truck, Saw, or Edgebander?”
Provide tools to calculate your income, cash flow, and return on investment related to a specific capital purchase. Calculate the payback period for the purchase of a vehicle, new or used tool or machine, including associated costs to justify the purchase.

Session Date and Time: Thursday, August 21, 2014 from 3:00 - 4:00 pm

Speaker: Bruce Spitz, CFO, Classic Millwork & Products, Inc., El Paso, TX

“How Do We Cross the Talent Gap?”
As the economy picks up finding, training, and keeping skilled, productive shop floor and office employees is getting harder and harder. Advanced wood manufacturing needs much more than willing bodies. Here are the ways to build your workforce for the future of your company.

Session Date and Time: Wednesday, August 20, 2014 from 10:30 - 11:30 am

Speaker: Kent Gilchrist, Vice President, Fremont Interiors, Carmel, IN

“Speed to Deliver: Being Faster Than Your Competition”

Win more work, move projects through your plant quicker, close out the job and get on to the next one. Assuming a high level of quality already exists at your plant, how to speed the process of getting the work out the door? Tips from the most productive firms on how they do it while keeping quality high.

Session Date and Time: Friday, August 22, 2014 from 10:00 - 11:00 am

Speaker: Dave Hallett, Owner & CEO, Pull Scheduling, Inc[KA1]., New York

“Plant Scheduling”
Related to the Speed to Deliver module, only efficient, effective, and accurate plant schedules can help you make promises you can keep. Learn how to avoid taking on work with ZERO possibility of success. Become the ONE subcontractor your market can depend on to deliver on time, on quality, on budget with these tips.

Session Date and Time: Friday, August 22, 2014 from 2:30 - 3:30 pm

Speakers: Dave Hallett, Owner & CEO, Pull Scheduling, Inc., New York and Greg Heuer, Chief Learning Officer, Architectural Woodwork Institute

“Partnering to Increase Capacity and Throughput”
Also related to the Speed to Deliver and Plant Scheduling modules, firms with successful records of partnering with other firms to take on projects neither could have handled alone will share the techniques. Break down the walls of “competition” by working with your friends in our industry to get the job done and invoices written.

Session Date and Time: Thursday, August 21, 2014 from 2:00 - 3:00 pm

Speakers: Bob Krejci, Co-Owner , Riverside Architectural, Cincinnati, OH and Kent Gilchrist, Vice President, Fremont Interiors, Carmel, IN

“What Does It Cost to Turn the Key in the Morning?”
So many firms don’t know their break-even point when creating project bids or budgets. Learn how to calculate your FIXED costs of doing business and how to build in a ‘contribution to overhead’ in every project bid or budget. Don’t go out of business one day at a time.

Session Date and Time: Thursday, August 21, 2014 from 1:00 - 2:00 pm

Speakers: Sebastien DesMarais, CFO, Hollywood Woodwork, Inc., FL and Scott Nelson, President, Woodwork Career Alliance

“Mass Customization – Production Cells and Quick Changes”
How to transition from a traditional project-based bench operation to a modern, future looking manufacturer of Custom work on a Mass Production model. See how having production cells and the ability to quickly change from one product to another led one company to success. Leveraging technology for speed of change.

Session Date and Time: Thursday, August 21, 2014 from 3:30 - 4:30 pm

Speaker: Don O’Hora, President and CEO, Northway Industries, Middleburg, PA

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About QCP

QCP Is Changing Its Look

By Randy Estabrook, QCC Executive Director

While for some, this statement might be a bit unsettling; you may ask “why change the look of QCP?”

Well, that is exactly what the Quality Certification Corporation (QCC) Board of Directors discussed during their March 2014 meeting.

Many are familiar with the “Q” branding of the Quality Certification Program (QCP) that occurred a few years ago.  That development was quite a detour from the high recognition which QCP had nurtured for over a decade. The QCC Board, after some discussion, voted to approve a refreshed version of the original QCP logo which first appeared in 1995. Some discussion points from the Board deliberation included the value of promoting a 50+ year brand (AWI) and the close association to that brand that QCP began with back in 1995.

The new logo and type face achieve these goals and do it very well. In the coming weeks the QCP Web site (along with additional marketing materials) will start to display this recent change which the QCC board noted was a “back-to-basics” approach. 

Any firms wanting to update the logos they display on printed materials or their company Web site should contact QCP Credentialing Manager Jennica Edwards at
The AWI Quality Certification Program (QCP) is a valuable quality assurance tool that ensures custom, interior architectural woodwork, one of the most highly visible aspects of many construction projects. Launched in 1995, the QCP is endorsed by the American Subcontractors Association (ASA). For information about the program and licensing, visit

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Fast Facts about QCP Growth

By Tricia Roberts, QCC Senior Director of Operations

The Quality Certification Program (QCP) has shown steady growth and historic acceptance, particularly since 2012.  Project registrations are up 11% compared with 2013 and project certificates sent to licensees are up 15% compared with 2013.  Renewals for 2014 are the strongest in the 15-year history of the program.  To view the detailed Growth Indicator Chart, on page 6 of the July issue of AWI NewsBriefs, click here. 

Companies are seeing the marketing advantage of QCP, as well as the value of not allowing their license to lapse thus requiring the successful completion of the entire application process in order to re-enter the program.  They have recognized QCP as an asset for their company.

If you’re interested in joining other successfully QCP-licensed firms, explore the QCP application process by contacting QCP Credentialing Manager Jennica Edwards at or visit our Web site,, for further details.  Prior to applying, make sure you read the entire QCP Policies, which can also be found on our Web site.  Application fees are non-refundable.

The AWI Quality Certification Program (QCP) is a valuable quality assurance tool that ensures custom, interior architectural woodwork, one of the most highly visible aspects of many construction projects. Launched in 1995, the QCP is endorsed by the American Subcontractors Association (ASA). For information about the program and licensing, visit

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Woodwork Career Alliance

WCA to Conduct Skill Evaluator Training at IWF

Only 28 seats are available for Skill Evaluator Training over four days at IWF Alanta, August 20-23, 2014 at the Georgia World Congress Center. A 40% discounted IWF scholarship rate is available. Pre-registration is required. Visit for full details, including requirements for Skill Evaluator Training.

Training at the Woodwork Career Alliance booth #7912 will take place from 8:30-11:30 am or 1:30-4:30 pm, each Wednesday, Thursday and Friday of IWF. The last session is 8:30-11:30 am on Saturday. Arrive early to register, to present your “Certificate” from eLearning, and to network.

The Woodwork Career Alliance Woodwork Passport program leads to professional credentials for woodworkers and a pool of demonstrated talent for employers. The Woodwork Passport is a portable, personal, permanent record of a woodworker’s achievements. Developed by industry, our simple system for testing skills and recording the results leads to industry-recognized certificates that stay with an individual throughout their career. Visit for more information.

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AWI Sponsor News

Top 2013 Kerfkore Distributors

Each year, Kerfkore Company gives distributor awards based on their purchases and sales of Kerfkore products.

For 2013, Distributor Service Inc. receives the distributor award for the Largest Volume Distributor and Hood Distribution/Orlando receives the award for the Greatest Sales Increase.Both companies sell the complete line of bendable and lightweight panels, plus they inventory these materials so they can be delivered quickly to supply their customer’s requirements. Their growth this year was achieved through standard product sales along with some nice customer projects. We appreciate the support from their management and sales team to make this award possible. 

For further information, visit  A Level 4 AWI Sponsor, Kerfkore has been an AWI Supplier Member since 2003.

Note: AWI Sponsors are invited to submit news and announcements about corporate changes, products and events to AWI Project Manager Katie Allen at  As a sponsorship benefit, submitted information will be posted in this section of e-briefs as well as on the AWI Web site. 

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AWI Member News

Chris Kulwicki of Flexible Materials Passes Away

On Friday May 9, Chris Kulwicki suffered an aneurism and was immediately rushed to the hospital.  Chris appeared to be making significant process in his recovery, but after suffering a second aneurism, he did not recover.  Chris Kulwicki, surrounded by family, passed away on June 3, 2014.

Flexible Materials National Sales Manager Greg Hublar described Chris as a genuine person who loved his family and shared his love with those around him.  “Chris was honest, caring and sincere.  He will be missed by all who knew him.”

If you would like to share a memory of Chris or leave a sentiment, please feel free to do so by clicking here.

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Chapter News

Upcoming Chapter Events—Local Learning & Networking Opportunities

Check out the informative AWI chapter programs sponsored in your area. Tap into your local AWI chapter for vital information that can help your business grow and put you in touch with fellow AWI architectural woodworkers and suppliers. To reach any of the chapter officers for more information, click here.

AWI Central PA Chapter
When: July 17, 2014
What: Annual Golf Outing
Information: Contact Dave Sanders at

AWI New England Chapter

When: July 21, 2014 (9:30 am tee time) -- Date/Time Change
What: Annual Golf Outing
Where: Blackstone National Golf Club, Sutton, MA
Questions: 617-855-9024 (p)

AWI Wisconsin Chapter
When: August 7, 2014
What: Golf Outing

AWI Great Lakes Chapter
When: August 14-15, 2014
What: Great Lakes Summer Event – Golfing, Nauticating, Good Food and Great company
Where: Traverse City, MI
Information: Click here

AWI Virginias Chapter
When: September 10, 2014 (9:30 am)
What: Presentation, Chapter Business Meeting, Lunch
Presentation: “AWS -- A Review of the New Edition”
Presenter: Ashley Goodin, AWI Technical Services Manager
Where: Courtyard Marriott Hotel, Charlottesville, VA
Information: Click here
Registration: Tim Columbus, Chapter President,

AWI Great Lakes Chapter
When: September 11, 2014
What: Great Lakes Chapter Meeting – East side

AWI Carolinas Chapter

When: September 12, 2014
What: Fall Meeting (Program TBD)
Where: Myrtle Beach, SC

AWI Capital Region and Virginias Chapters
When: November 5, 2014 (10:30 am)
What: Plant Tour
Where Gaithersburg Cabinetry and Millwork, Warrenton, VA
Information: Click here

AWI Carolinas Chapter

When: November 7, 2014
What: Plant Tour and Education Program
Where: Wilsonart, Fletcher, NC (Subject to Change)

AWI Capital Region Chapter
When: November 20, 2014 (12:30 pm start)
What: Plant Tour
Where: Sieling & Jones Machining Department, New Freedom, PA
Information: Click here 

All chapters are encouraged to plan their events early to allow for ample promotion of your activities in this section of AWI e-briefs as well as through other avenues. Contact Greg Bednar, AWI Chapter Development Services at

Members are encouraged to check chapter event listings in the most recent issue of AWI e-briefs, as well as with chapter officers and chapter Web sites for program changes. As plans become finalized, dates and presentations may change for chapter programs previously listed. This issue of AWI e-briefs contains the most current information available to AWI National.

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AWI e-briefs

Next Editions

Watch for e-briefs on:

  • July 24 (business and industry news) and
  • August 7 (AWI and affiliated organizations' news)

Depend on e-briefs to bring you news of AWI publications and programs and other pertinent information that impacts your architectural woodwork business.

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Upcoming Education
Tech Talk Webinar:
“Data Mining”

July 16, 2014
2:00 – 3:00 pm (EDT)

Register Here


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The Architectural Woodwork Institute (AWI) makes every effort to ensure that published information is accurate and current. Neither AWI, nor any content contributor, officer, or employee of AWI warrants the accuracy, reliability or timeliness of any information published in AWI News-Briefs and/or AWI e-briefs, nor endorses any products, services or other information resources linked from AWI's editorial content and shall not be held liable for any losses caused by reliance on the accuracy, reliability or timeliness of such information. Portions of the information may be incorrect or not current. Any person or entity that relies on any information obtained from this system does so at their own risk.

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